Why is there cheap sales in China's coffee market?
There are several reasons why cheap coffee bean sales exist in the Chinese market:
1. Coffee beans of international futures standard quality are not used, but old green beans, or inferior green beans are mixed; China (including Hong Kong and Taiwan) currently does not have any company participating in trading on the international coffee futures market;
2, all domestic coffee beans packaging use non-international standard packaging materials and non-Swiss patent one-way exhaust valve, because China has not yet issued a national standard for coffee bean packaging materials;
3, expired coffee beans re-packaging or ground into coffee powder packaging, inferior for sale;
4, the use of a large number of relatively cheap Robster beans, thereby reducing costs, while ignoring quality.
There was once a domestic coffee bean manufacturer joked that imported coffee beans roasted into coffee beans can be stored for 18 months; if they can't be sold, they can be ground into powder and stored for another 18 months; if the powder can't be sold again, they can be made into canned coffee drinks and stored for 18 months. Can the above jokes also reflect the embarrassing situation of the Chinese coffee market?
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Overview and Prospect Analysis of World Coffee Market
Coffee is produced in the tropical regions of 20 degrees north and south latitude on both sides of the equator, with an annual global production of about 600 to 700 million tons. Based on the International Coffee Organization's 2004 guidance prices, the total annual world trade in coffee is approximately US $70 billion, while the total retail sales of international coffee products, analysed according to data originating in Italy, are US $140 billion. Brazil is the main producer (34% )
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China's coffee market is about to rise rapidly.
Coffee as a new drink has attracted the eyes of the majority of consumers after it entered the Chinese market. The domestic coffee market shows a scene of rapid development. More entrepreneurs choose to invest in the coffee industry. Investors understand the development trend of the coffee industry, in order to have more assurance of success, in order to better manage their own coffee business. China is entering an era of high coffee consumption. More
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