Media companies write plans to make coffee in their spare time
Write a plan when you are busy and make coffee in your spare time.
At Yangchi Advertising Media, there is no one-size-fits-all writing room, no exclusive desk for everyone, and no fixed work and rest time from nine to five. There is only a sunny back garden and a bar responsible for making all kinds of delicious coffee and snacks. In the eyes of many outsiders, this is a cafe located in a remote corner of the Chaotianmen Huguang Guild Hall. In the eyes of the bosses Lao Xu and Lao he, it is an advertising company.
In the Yangchi advertisement, when we are busy, we write the plan by the windowsill. In your spare time, read books, loosen the soil for the plants in the back garden, or rescue the kittens that climb to the roof, and make a cup of coffee for friends and customers who come to the store.
You don't have to take attendance at work here.
Xu, who has worked in advertising for ten years, has always wanted a job without attendance, and his partner, Lao he, has also had a dream of opening a coffee shop for many years, so when the two men were looking for office space for their new company, they took a fancy to it.
When the two men had their own place, they began to experiment with their new office model: there was no time card, there was no so-called being late and leaving early, and in their eyes, the whole team brought their own notebooks, drank coffee, chatted ideas and gossip, and then finished the work.
Xu calls such a creative team a virtual team, an idea that comes from his many years of suffering as a part-time worker. In the past, no matter what happened, he had to sit in the office all day, wanting to read some materials and thinking about his work. What's more, when he appears in the office every day, there will always be some intrigue in the workplace, which is not only a waste of time, but also inefficient.
Customers like to rub up in a relaxed conference room.
The most interesting thing is that once the company's customers have been here, they will use it as their non-staff conference room and office. Liu Yong, a member of the virtual team, said that in the past, they went to the client company for meetings and proposals, and since bringing clients to this novel office, customers would voluntarily request that the meeting venue be changed here.
There are also clients who think the office is too noisy and sneak here to write a plan for the day, and everyone laughs and jokes and gets the work done quickly. Colleague Chen Jing told reporters that in this industry, the key is to communicate with customers. Now everyone is sitting in a cafe, getting rid of the shackles, having more ideas when talking about work, and being able to collide with more new ideas.
In the company's attic, they have a small cinema of their own, which is usually used to entertain customers who come to the store to enjoy all kinds of unpopular literary movies. In the rest of the time, the company's virtual team will invite customers to come here for regular communication meetings, sit at the tatami table in the attic, and brainstorm a group of people facing the PPT on the big screen.
In fact, there are many personalized advertising companies, but there are very few coffee shop advertising companies like us. When introducing our leisure office mode, many customers are surprised and envious. After all, most urbanites are under considerable psychological pressure and are eager to have an exit to find an outlet between super-intense work and relaxation. Finally, Xu told the reporter.
(responsible Editor: Leo)
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