Next door to Starbucks

The busy and fast-paced urban life needs a corner for physical and mental rest, as well as a leisurely drink in the fragrance of coffee. With the opening of Starbucks in Hunter Square in Guiyang this summer, citizens of Guiyang will also meet Starbucks in the city and have a natural and casual time.

Who's at Starbucks?

The demon in the Fashion Devil, dressed in PRADA, must also ask for hot Starbucks coffee in the morning. Although drinking a cup of coffee at Starbucks is no longer just a modern thing, it has become an indispensable leisure time in people's lives.

If you want to discuss who will be at Starbucks, it could be everyone around you. Maybe it's a girl who gets up and walks her dog, buys a latte at Starbucks and smiles cleanly in the waking city and morning light. Or a person is flipping through a book while drinking coffee, and after an unknown amount of time, he packed his backpack, stood up and left, as if the light drink was not coffee, but the spare moment of life. More often, it will come hand in hand with friends or customers, or have a chat, or go to a common topic. Of course, some people go to Starbucks just to taste a cup of mellow coffee with colorful food and enjoy the surprise and pleasure on the tip of the tongue.

Everything is like Starbucks founder Howard Schultz once said in the book Starbucks: the Legend of the Coffee Kingdom. Get rid of the gloomy daily life and create a new situation. We try to decorate the coffee shop into an oasis of life, so that people nearby have a small place to rest, listen to jazz, think about the universe and dust, and even think about the new things in the coffee cup. "

The habitat of a city

For men and women in bustling cities, Starbucks is nothing more than a habitat without busy workplaces and complicated living places. Or to use Howard Schultz's idea, Starbucks is people's third space. The first space for people to stay is home, and the second space is office location. Starbucks, on the other hand, has both characteristics and is a place where people feel relaxed and safe.

Since its birth in Seattle in 1971, Starbucks has been committed to becoming the third space for people. To this end, Starbucks strives to create a third-space experience in every store. Every star barista in a Starbucks store must undergo at least two weeks and more than 80 hours of rigorous training and certification. Of course, the first batch of Starbucks partners in Guiyang (Starbucks calls its employees partners), after complete training, are already ready to go, with full enthusiasm and professionalism, ready to bring a unique Starbucks experience to every customer.

It is not only a romantic experience full of cultural sense, but also an aspect of daily life: kind, relaxed and warm. Whether it is its comfort, the interior design integrated into the local culture, or the hiss of brewing coffee, and the rustling sound of shoveling coffee beans with a metal spoon, all set off this unique Starbucks experience. to provide a spiritual home for modern people under great pressure.

Casual social networks

As the third space in the city, Starbucks not only relies on the efforts of its store partners, but also regards itself as part of the local community, bringing people together to do what good neighbors should do. This makes Starbucks full of human feelings and becomes a comfortable social gathering place. Unlike the tense atmosphere in the workplace and the occasional loneliness when you are alone, everyone at Starbucks can reap a casual state of mind and can't help but seek communication.

When you experience every Starbucks drink tailor-made for you, people can talk about their secrets with friends, enhance trust and intimacy with customers, and exchange new knowledge here to open another door for life. People walk out of the repressed office buildings, out of the empty family space, encounter in Starbucks, like walking out of the desert of the city, into the oasis of mood. It connects all the souls who pursue individual life in the city, as well as the relaxed and leisurely time of the urban people.