The crowdfunding cafe looks beautiful, the simplest and the most profitable.

Xiao Jinyang, a lawyer from Guangdong Hebang Law firm, told the new KuaiBao that according to the provisions of the Company Law, the number of shareholders of a limited liability company shall not exceed 50, and the number of shareholders of a joint stock limited company shall not exceed 200. this makes the financing target of equity crowdfunding has an upper limit.

When registering for business in most crowdfunding cafes, share ownership is generally adopted, "so that participants do not have the qualification of shareholders in the sense of company law." Xiao Jinyang said that a series of rights of shareholders, such as the right to vote, the right to distribute dividends, the priority of capital increase, and the right to distribute surplus property, all need to be exercised by the stockholders, which will inevitably lead to the existence of risks.

Of course, there is also the moral hazard of the stockholders. It includes the property losses caused by the abuse of the rights of operation and management, the right to vote, the right to distribute dividends, the priority of capital increase and the right of distribution of surplus property to the actual investors in the share holding agreement.

Xiao Jinyang analyzed that the crowdfunding cafe is actually a kind of financial innovation in the form of share crowdfunding, but it is still equity investment in essence, and what needs to be done most now is to achieve the growth of the target investment enterprises and enhance the return ability of shareholders' interests.

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Commercial real estate executives want to create a "member's home" in the industry

31 commercial real estate executives opened a becausecaffee in more than two months. Different from other coffee crowdfunding, this is a rare thematic crowdfunding in China. Becausecaffee advocates equity equalization, with a capital contribution of 20, 000 yuan per person. Hu Guanghua, founder and executive director of Guangzhou Tongyu Bank Commercial Management Co., Ltd., told the New Express that 31 shareholders are members of the "T-CLUB Commercial Real Estate Club" and know each other well. And choosing the site near Tianhe City is to take a fancy to the radiation value of its business circle.

In becausecaffee's business model, in addition to daily coffee and beverage consumption, there is also a "customized service" for real estate developers, which costs 15000 yuan per week and 2500 yuan per day (initially set). Promotional photos, picture albums and so on will also be displayed in the cafe.

"I hope crowdfunding cafes can create a new business model in the commercial real estate industry chain," says Hu Guanghua. The first step is to first build a home for commercial real estate members, then become a platform for brands and developers to dock, and finally become a platform for the government to attract investment. The reporter learned that the cafe has only opened for less than a week, and the future business situation has yet to be tested by the market.

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Crowdfunding Cafe "theme is King"

Membership-style crowdfunding is suitable for people in the same circle to jointly contribute to do what everyone wants to do, said Ding Chenling, director of Chengdu Tianyoujia. This is also the main form of crowdfunding cafes in China at present.

Xie Hongzhong said that the new store will open in only two months, and the considerations on location, investment and future management may not be mature enough. At the same time, Mr. Li, who has participated in crowdfunding projects many times, also expressed concern that when everyone disagrees, the "equity equality system" can easily lead to a "leaderless" state. "it still depends on the prestige and charisma of the sponsors."

"in the start-up of crowdfunding cafes, the theme is king," some industry insiders analyzed to reporters. Coffee shops must have their own theme, and the theme is in line with the positioning, and designed around the theme, without the theme, there will be no vitality.

50 Peking University alumni build "Minority Circle" Cafe

With 50 Peking University alumni, more than 1 million crowdfunded funds, and more than a year of pre-preparation, "unknown Coffee" was finally decided. At present, the shareholders of this crowdfunding cafe in Guangzhou are all alumni of Peking University. It is understood that, unlike other Internet crowdfunding projects, the scope of partners is very "minority" and is only circled in the scope of Peking University alumni.

"our crowdfunding cafe doesn't raise money, it's more of a platform," he Huiting, the founder of unknown Coffee, told New Express. Due to the emotional basis and the same ideological background between shareholders, the decision-making negotiation after crowdfunding is not as difficult as imagined. According to he Huiting, in addition to online exchanges, shareholders also gather to discuss the development of "unknown coffee" through regular financial lectures, economic salons and other forms. "We don't have any differences on the general direction for the time being, but when it comes to the details of how to improve the quality of service, we will inevitably have some opinions," says he Huiting.

At present, Weiming Coffee is still in the category of minority consumption, the consumers are mainly Peking University alumni, and the business model and service are still in the internal testing stage.

The enthusiasm of minority coffee participation may not be sustainable.

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For entrepreneurs of crowdfunding cafes, the most common thing to say is "We are not for profit." "it's hard for cafes to survive if they don't make a profit." Mr. Li said.

Mai Tao, a famous angel investor, told the new KuaiBao reporter that in case of a loss, it would be difficult for everyone to adjust, and there would be many opinions. This is more suitable for several big financiers to support, such as VC money, try to break even or reduce losses, "No matter how strong your shareholder background, it is difficult to maintain if you can not be responsible for your own profits and losses for a long time."

Compared with other models, the biggest advantage of Peking University alumni crowdfunding lies in the "Peking University complex", said Hao Tou net founder Hu Caihe, but now many people crowdfunding cafes just think this way is the easiest, but do not have a good idea of how to operate, and it is almost difficult to survive without a professional and coffee-savvy team to operate.

"people will be excited at first, but their participation will decline over time." Mr. Li said that the initial investment of this kind of coffee shop is at least 20000 to 300,000 yuan, plus the monthly operating expenses in the later stage are at least 60,000 yuan. If the positioning is more niche, then the consumer group will also be limited, "because people for the 'unknown coffee' have not formed a psychological identity."

More than 100 minority shareholders "play with votes"

"We have been losing money, and now many of our shareholders want to quit," Xiao Hong (a pseudonym) in Hangzhou complained to the New Express reporter. A year ago, she bought a stake in a cafe in Hangzhou for 50,000 yuan, but the operation has been in a state of loss, "basically lost all the money." At that time, it was possible to buy shares with 2000 yuan, with a total of more than 100 shareholders and only 4 major shareholders of more than 50, 000.

Xiao Hong told New KuaiBao, "small shareholders generally have the mentality of 'playing with tickets', and people don't care about the operation of the cafe." Xiao Hong was very annoyed. "although everyone does not rely on the coffee shop to make money, at least let the coffee shop be responsible for its own profits and losses."

In fact, the reason why the store has been in a state of loss lies in the failure of mode setting. Xiao Hong sighed, "there are too many minority shareholders. If it were centralized, it would not have such a result." In addition, the confusion of management is also a problem for the cafe. Xiao Hong told New KuaiBao that at present there is no professional operation team in the cafe, only a few waiters have been hired.

Although the cafe has also set up an eight-member board of directors, due to differences in the concept of development, the earliest sponsors have quit the team, and there is only one leader to lead the team.