Basic knowledge of Coffee Culture

A comfortable and playful hanging chair, a noble and elegant piano, a variety of display cabinets, and a warm and elegant mural can create a moving atmosphere. Duan Fei raised the coffee culture to the spiritual realm completely with the gentleness and sensitivity of women.

In this atmosphere, holding a cup of mature and bold "Blue Mountain" or rich "milk special" or concise and open-minded "iced coffee", scattered on the table with some fashionable or traditional books, or melodious jazz or romantic pop music, constitute a fashionable picture of Beijing coffee culture.

According to the survey, the coffee volume in China is increasing at an annual rate of 10%, making it the most potential coffee consumer in the world. In contrast, Shanghainese accept coffee much more than Beijingers.

For its reasons, Ms. Wang, who once lived in Japan and studied coffee, analyzed that: "Shanghai and Beijing have different cultural backgrounds, people's concepts are also different, different regions, different people, understanding of coffee culture is different."

In Beijing, because it is not only the political and cultural center but also the ancient capital of civilization, it has rich cultural deposits, which determines that when it faces the invasion of new things from abroad, it will inevitably judge the situation strictly, sometimes even almost harshly.

The same is true for coffee culture. At the beginning of its introduction, people of insight in Beijing positioned it as a white-collar culture,"stubbornly" integrating coffee culture with high literacy and high income, believing that only in this way can coffee culture be best interpreted.

On the other hand, coffee fans in Beijing like to use all fashionable and tasteful things to set off the elegance of coffee. From this, there was a Tiannuo Internet Cafe and a Carving Time Cafe.

In Japan, cafes of different sizes and styles are set up for people of different ages and classes. They believe that coffee belongs to everyone, including the elderly, children, rich and poor, and everyone has the right to enjoy coffee and feel its culture.

Similarly, in Shanghai, because people have a strong ability to accept new things, especially young people, they like to experience new things and new cultures, as long as they think they are good.

Feel the inner charm of coffee

Unlike other industries, despite fierce competition, Beijing's coffee "owners"(mainly private coffee shop owners in Beijing) have no "fighting consciousness". Instead, they gather every three or five times in a newly opened coffee shop to sip coffee and talk about experiences. That's the charm of coffee, an irresistible cohesion.

Of course, from the operator's point of view, they have been trying their best to create their own characteristics, through the visual, auditory, taste and other sensory stimulation of customers, the use of pervasive coffee culture to capture consumers "heart", the use of coffee culture to bring out corporate culture, so as to achieve the operator and consumers "mutual affection"-operators get profit satisfaction, consumers feel the charm of coffee.

Coffee, books and music seem to blend so harmoniously that coffee is the thread that runs through cultures. A cup of fragrant "mocha"+ a classic + a soothing piano music; a cup of "cappuccino"+ a fashion magazine + a pop song, these different styles of collocation, can create a small coffee shop solemn, casual, warm and other different cultural atmosphere-the cultural atmosphere endowed by coffee.

Yao Yanying's coffee culture is that "everything related to coffee, including brewing process, equipment, atmosphere and even competitive environment, contains rich coffee culture, and the 'white collar' here is to experience this culture." In fact, this word also expresses the true meaning of coffee culture.

Whether it is Starbucks in the United States, UCC in Japan, or "Coffee Tea" in China, they all hope to show coffee culture in front of people in the simplest and most comprehensive way. A spoon, a coffee pot, a coffee table, or even a coffee bean can tell people about the culture and taste of coffee.