The Secret of CUP in Coffee Shop Chain

If you have read "buy a large cup of coffee at Starbucks", you may not order 12oz's tall cup when you walk into fast coffee chains such as Starbucks, Pacific, Costa and so on. When each scale is only 3 yuan short, you will at least order 16oz's grandcup-after all, not everyone can finish 20oz's ventilator cup. 8oz's mug, as a "not cost-effective" measure that doesn't exist on the menu but can be clicked, has gradually been forgotten by consumers and disappeared from Starbucks.

But in fact, the 8ozCup still has supporters. In the Pacific Cafe, which has just settled in Guhui, the counter menu shows four types of cups, including short (8oz), tall (12oz), grand (16oz) and alto (20oz). Raymond, a coffee shop manager from Hong Kong, said that from an economic point of view, it may be a win-win situation for business to order a large cup, but in fact, some guests, especially women, may not want to drink so much coffee, even if they order a large cup, they only drink half of it, which shows that it is not a question of money. "the Cup has always existed in Hong Kong, so we retained this tradition when we opened a shop in the mainland." Raymond believes that if you buy directly from a medium cup, it will indeed cost a few yuan more, raising the minimum cost threshold, but for Pacific Coffee, which has become the most popular coffee shop in Hong Kong for 12 years in a row, it is more in line with the way of doing business.

In fact, some regular customers choose to drink small cups of coffee, not entirely from the perspective of consumption. Raymond reveals a job that many spenders in a coffee chain may not find-- in fact, the same type of coffee tastes different in cups of different sizes. "Coffee is different from cola. Don't think that the four scales are the same. The weight of coffee in the mug and the tall cup, the grandcup and the Alto cup will be different: the ratio of coffee to milk is higher than the tall cup, so it will show different amorous feelings. Regular customers will choose the most suitable cup according to their own consumption and coffee taste. " In other words, if you want coffee to be stronger, you can choose mugs and grandcups, tallcups and alto cups are relatively light, while coffee with high concentration is often the more biased taste of "coffee lovers".

What if you want a large cup but are worried about the lack of coffee? Raymond made a trick-a feature of Pacific Coffee-that if you order a tall cup or larger, you can ask the clerk for a "extra short" weight of coffee, and it's free. It's a business treat to think that people who love espresso will be more central customers.