The invisible alley of the school cafe sells not coffee but "taste".
"We have always thought that the atmosphere of the coffee shop is basically very similar to that of the school. the guests may be our teachers, and we may be the teachers of the guests. in this place, we feel that everyone complements each other and learns from each other." To come straight to the point, Huang Zhaoyu, the owner of the "School Cafe", also pointed out her belief in the shop, and this "school" not only sells coffee, but also gives you that most people haven't had it for a long time. Even have to relearn the ease and comfort.
Selling coffee in an invisible alley? Pursue "serenity and comfort"
Located in the alley of Qingtian Street in Taipei City, hidden in the residential area, if there is no recommendation from netizens and no friends to lead the way, it is really very difficult to know the existence of a "school." people are curious. At the beginning of opening a shop, will you not worry about the source of customers?. Huang Zhaoyu said that this is what she is pursuing. "We are already 30 years old. When you are 30 years old, you can no longer put up with that kind of coffee shop that is too noisy. Although its coffee is delicious, it is so messy and noisy that you can't stand it." Keep a low profile and open the store in the alley. Huang Zhaoyu wants to give customers serenity, comfort and secrecy.
It is already a great pleasure to have a cup of coffee in a quiet and comfortable space, but the charm of the "school" is certainly not the only one. A cabinet full of books, from design, photography, architecture to tourism, is enough for you to spend the whole afternoon. When asked about the criteria for choosing books, Huang Zhaoyu said frankly, "We choose books according to our preferences, not too many standards." So you come here to see the preferences of a boss, the cup you use, the taste of coffee, you actually see what we like. " Even the music played in the store jumped away from jazz and was replaced by a selection of European rock music by shareholders who had lived in Germany for years.
Drink coffee and enjoy furniture into art exhibitions and performances
Not only does Huang Zhaoyu project all his preferences in the cafe, Huang Zhaoyu and his partner who were originally engaged in interior design, but also shareholders who have lived in Germany for many years and operate European second-hand furniture, but also skillfully combine the cafe with second-hand furniture. The second-hand furniture store opened next door, and the cement partition of the original cubicle was replaced by transparent glass, and the European-style second-hand furniture revealed from the glass became another scenery of the cafe. While drinking coffee while "looking" at the furniture, or buying the furniture and sitting down for a cup of coffee, the two stores run separately are closely adjacent to each other and add points to each other.
Huang Zhaoyu really has a lot of ideas, from music and books to second-hand furniture. last year, she began to plan the basement as a small exhibition hall. "from an artistic level, we want to be a brand. Let many artists and creators have a very cheap space, or free space to use, and then become a place where cutting-edge artists can make a sound." Music, drama, sculpture, painting or photography, it can be a gallery, a theater or a concert hall, and a small cafe is a stage for artists to enjoy.
The selection of Taiwan coffee beans is an effort to persist.
As for the coffee beans, which are always regarded as the soul of the cafe, Huang Zhaoyu did not exaggerate the costs or characteristics. "conscience" is her only insistence. "our breakfast coffee is Taiwan beans, because (overseas coffee beans) you have to use a lot of cost." whether it is the cost of transportation or manpower, whether it is a local coffee farm or not, it is a coffee farm that suits your ideal enterprise. These are things we dare not think of. If you say our coffee is delicious, I dare not say it. If you say it is very professional, I dare not say it, but we are trying to do it. " While switching to Taiwan coffee beans, Huang Zhaoyu chose to start with breakfast because she was worried about the taste of distant coffee beans that regular guests were accustomed to, so that people could see the carefulness of an operator.
Compared with the fleeting cafes that are springing up after a spring rain, the "School Cafe" has entered its fifth year. It sells not only coffee, but also the taste of life. While the strong aroma of coffee is scattered, it is also permeated with artistic and cultural atmosphere. Behind the operator's belief and persistence in the "school", people can also see the infinite possibilities contained in the small cafe.
[extended Information]
School cafe
Tel: 02-2322-2725
Address: No. 6, Qingtian street, Daan district, Taipei
[Xin Media]
(responsible Editor: Leo)
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