Coffee technology what is the most difficult point in coffee technology?

I have put forward such a topic to myself, mainly trying to solve the misunderstandings and puzzles of some friends.

Coffee, if only in terms of technology in daily work, I do not think it is difficult, because to make coffee as a job, that is to do simple things over and over again. Besides, coffee is not high-tech, so how difficult is it? Some friends say it is difficult to pull flowers, but I don't think so. Pulling flowers is just a simple coffee technique, as long as the practice method is correct, the practitioner is not stupid, it takes a day's thought to learn, and it takes two or three days to practice stably. Is it very difficult for such a technique? I don't think so.

So what is the difficulty of coffee technology? In my opinion, the difficulty of coffee technology is before and after. As we all know, doing anything can be divided into three steps, that is, the preparatory work in advance, the implementation and the aftermath of the event. Many of us only want to do the middle implementation stage, and the two stages are very annoying to do, resulting in the two stages become difficult. Let me give you an example of drinking tea that I often give in my teaching.

Drink tea, this action is very simple, open the lid of the teacup and drink it in the import. But we often ignore a series of work hidden behind in order to do this action. In order to drink tea, I will first buy back the cup, wash it clean, and go to the teahouse to buy back my favorite tea. This is not enough, I also have to boil water (do a bunch of tools for boiling water also need to be prepared?), make tea. When these are done, you have to wait for the tea to reach the most palatable temperature before you can drink it, no matter how thirsty you are. This is not over, in order for me to drink tea smoothly next time, I have to pour tea dregs, wash cups, tea dregs into the garbage basket, and I have to take out the garbage if I don't pay the garbage fee. This is what I have to do in order to drink tea smoothly every day. It's really troublesome!

So drinking tea is very simple, there is no technical content (just as a hobby), but to drink tea to do a lot of trouble, if one of these things do not do, I can not drink tea. As a result, many people who are afraid of trouble go to the teahouse to drink tea and do not make their own tea.

So making coffee is a very simple thing, but the trouble before and after making coffee is the most difficult thing. These two aspects are the technical difficulties of coffee (it is not difficult to understand that competitions such as WBC, which are set to three stages: preparation, production and cleaning, actually coincide with this truth). Mr. Wang Zhongyi often said the same truth in his book "details determine success or failure".

We look at the Olympic Games, athletes in order to win the gold medal, before the competition, how many tribulations, how many troublesome details to solve, how many defeats. To stand on the highest podium. After standing on the highest podium, if you want to defend your highest honor, you should continue to start from scratch with peace of mind, regard your previous achievements as your new starting point, and strive to surpass again!

I know some friends who think it's great that they can make a cup of coffee. In fact, he is still a long way from coffee.

Are people, are very afraid of trouble, do not want to find trouble, but trouble is always there, you do not solve it, it will find you, you will have more and more trouble. If you solve all the troubles around you, new ones will keep popping up. We all achieve self-growth by constantly solving all kinds of problems.

I have taught a lot of barista friends, most of them have a clear understanding of themselves, but a small number of them have learned the basic skills of coffee, which many people think is more difficult to pull flowers, but they begin to be unable to make a breakthrough, can no longer settle down to learn, and some even choose to give up, which is very uncomfortable. They haven't really understood that coffee is difficult, and it's rare that no one can understand it. For example, have you done every detail of your work and technology? Do you really treat every cup of coffee with your heart? Do you really understand the customer's needs and taste? Have you ever thought about how to spread more coffee culture to customers? Wait. Even if we have done it, we have thought about how we, as a coffee maker, can improve to a higher level.

Getting to the point, what is the most difficult point in coffee technology? A coffee maker is not as simple as making a cup of coffee product. Can you make it and sell it? Can you sell it for a good price? How many people do you sell to, one cup a day or 1.3 billion cups? This is the most difficult technology of coffee (friends in the factory can change "making" to "production", and friends in trade think the same way). This is also a realistic problem that we have to constantly think about and solve after the coffee is made. No one can avoid it. If you want to avoid it, you can only stand still and be eliminated sooner or later. Of course, you can choose to become a fan or switch to something else to avoid the hassle of coffee making. But if you are still in the coffee business, please face up to the most difficult technology of coffee.

In order to make a breakthrough in the most difficult technology of coffee, you need to have the following premise. First, coffee can not be regarded as a thing, as a job or means to make a living, but as a career. Only in this way can we give ourselves endless motivation and avoid losing our way in the face of too many temptations. The second is to have the concept of lifelong learning and strive to make up for the lack of knowledge in all aspects. Third, we should not just think that we should strive to achieve it, but should take immediate action.

Finally, I wish all of you can understand the author's painstaking efforts to make continuous breakthroughs in coffee. Another big word, I hope all of you can make due contributions to the healthy development of China's coffee industry!