Coffee and designing a hand-drawn story of a coffee brand
challenges
Designers listened to unique and attractive brands, new cafes and bakeries, where people can feel the comfort and coziness of French cafes.
solutions
When you think about how a bakery gets into the back of your mind? House, family, a superstar, childhood or perhaps the tempting aroma of your mom's cake? The concept of odor-driven memory drives the entire branding process.
The French origin hint was first settled by naming. We developed a brand new character- Louis Charden, the founder of the bakery, to create a brand story. Identity is based on unique illustrations that show different life events of the brand: his first love, childish play, his first steps in the candy industry.
results
No detail was overlooked in the brand's integrity clause. Louis Charden Cafe and Bakery is now a favorite site in Yerevan, where the warm atmosphere naturally makes the visitor's brand personality come from a part of life, transferring them to one of a completely different emotional dimension.
Ice City Cafe
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Common sense of Coffee Culture Coffee's "History of aggression" to Human beings II
The widespread spread of coffee in Europe around the world has also brought some problems. A large number of imported coffee beans have caused large foreign exchange losses, coupled with the threat of freedom of speech in cafes to the rule of the authorities. At that time, the rulers of European countries first adopted the way of cutting expenditure, closing cafes and banning people from drinking coffee, but coffee and cafes have become a trend and have been banned repeatedly, so they are opened.
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Cradle of Communist Manifesto in Belgian Street Cafe
White Swan Cafe (Xinhua News Agency) one winter morning, when the sun was rising and the sky was clear, I came to Brussels, the capital of Belgium, and the guide took us to the Imperial Palace.
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