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Coffee and designing a hand-drawn story of a coffee brand

Published: 2024-09-19 Author: World Gafei

Last Updated: 2024/09/19, Challenge designers listen to unique and attractive brands, new cafes and bakeries, where people can feel the comfort and coziness of French cafes. The solution when you think how does a bakery enter the depths of your brain? The seductive aroma of a house, family, a superstar, childhood or perhaps your mother's cake? The concept of smell-driven memory drives

challenges

Designers listened to unique and attractive brands, new cafes and bakeries, where people can feel the comfort and coziness of French cafes.

solutions

When you think about how a bakery gets into the back of your mind? House, family, a superstar, childhood or perhaps the tempting aroma of your mom's cake? The concept of odor-driven memory drives the entire branding process.

The French origin hint was first settled by naming. We developed a brand new character- Louis Charden, the founder of the bakery, to create a brand story. Identity is based on unique illustrations that show different life events of the brand: his first love, childish play, his first steps in the candy industry.

results

No detail was overlooked in the brand's integrity clause. Louis Charden Cafe and Bakery is now a favorite site in Yerevan, where the warm atmosphere naturally makes the visitor's brand personality come from a part of life, transferring them to one of a completely different emotional dimension.