2015 I want to open a coffee shop
Open shop, free.
Everyone has a shop in their heart.
Everyone has a coffee shop in their heart.
It was a yearning for freedom. He got rid of office workers and worked nine to five. He didn't have to listen to some stupid leader telling him what to do. He could do what he wanted with his heart.
It was also a commitment to himself. Regardless of whether he had been restrained or not, the dream of opening a coffee shop had been deeply buried in his heart for many years and he had never given up.
First of all, we have to figure out the positioning.
Many people will be very optimistic before opening a shop to plan, I want to open the shop into what kind. Enthusiasm and ideas are naturally good things, but reality is too different from imagination. How to integrate the "cruel" reality into the beautiful imagination is the most important problem for every prospective coffee shop owner.
Don't always think too good.
A friend likes cats very much, ready to open a cat theme cafe, let cats in the cafe and guests play, the whole cafe can also have cat photos and furnishings for sale.
Ask friends around for their opinions, feedback also said that the cat-themed coffee shop is very novel and interesting. Therefore, the more Xiao A thought about it, the more excited he became. In order to show that he was not blindly making a decision, he went to Beijing, Shanghai and Guangzhou to visit the local popular cat cafe.
However, after the opening of his cafe, problems came one after another. Every cat had to have an immunity certificate, cats had to have a special toilet position, cats were easy to be poisoned by eating desserts and chocolates, guests could not feed cats food at will, and cat claws were easy to scratch and scratch guests 'clothes...
This situation of small A is typical of "optimistic vision, pessimistic execution".
Allocate the investment ratio
Open a coffee shop, your business bill will basically have the following: equipment, raw materials, rent, decoration, if it is a plate of a formed coffee shop also includes transfer fees. The largest proportion of expenses here is decoration and transfer fees, followed by rent, but the most basic equipment, raw material expenditure has become indispensable. That's why you can't help but want to sit down at a coffee shop with a distinctive decoration and theme, but when you order a cup of coffee to taste, you can't help but frown.
Therefore, friends who are ready to open stores suggest that we can increase investment in equipment and raw materials. After all, it was a coffee shop, and the quality of coffee still needed to be guaranteed. A good coffee machine alone would cost tens of thousands of yuan, not to mention good coffee beans.
Summary of experience
1. Think about what kind of cafe you want to open. A pure cafe? Or is there a side business selling peripheral products or a franchise store? Do a good job in market research and determine your core competitiveness. Now there are many large and small cafes on the market, so determine the type and core concept of your own shop to ensure competitiveness in this market. 2. Open a coffee shop and avoid sensitivity. many women want to open coffee shops because they have a sentimental attitude: "opening coffee shops is a wonderful thing." It is true that there is such an idea, but attention should be paid to avoiding sensibility when implementing it. Plan ahead to make your thinking clearer. Only by knowing in mind and implementing it more closely can you ensure that your ideas are better implemented. 3. Coffee shops have to be regulated. Before opening a store, you should make relevant regulations for your own store, such as whether you can smoke. Don't wait for problems to come to set rules, set rules in advance, and have standardized process management to succeed. 4. Without experience, it would be better to join. For inexperienced novices, do join can guarantee income, join party can provide a series of mature methods from the purchase, production, decoration style, so that novices avoid detours.
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