Nestle Yunnan Coffee won the 2012 World Business and Development Award
-- of the 11 award-winning projects in the world, the only award awarded to China
On the eve of the United Nations Rio 20 Summit on Sustainable Development, Nestle's coffee development project in Yunnan won the international award of the 2012 World Business and Development Award. The award is a high recognition of Nestle's long-term commitment to the development of Yunnan coffee industry.
Sponsored by the United Nations Development Programme, the International Chamber of Commerce and the International Business leaders Forum, the award aims to recognize the efforts of business organizations in helping people in less developed parts of the world improve their living conditions. while achieving business success with innovative business models, it can also improve social, economic and environmental conditions. Nestl é stood out from a total of 115 applications from 38 countries and finally won the award, which is the only award awarded to China of the 11 award-winning projects in the world.
Nestle's coffee development strategy in Yunnan, China fully reflects Nestle's concept of "creating shared value". Nestl é believes that for a company to achieve long-term success, it needs to create value not only for its shareholders, but also for the community in which it operates. Based on this concept, Nestl é began to develop coffee projects in Simao (Pu'er) and Jinghong (Xishuangbanna) in 1988, and launched an agricultural technical assistance service project in 1992 to encourage and support local coffee planting. In 1997, a pilot demonstration farm with a total area of 60 hectares was opened, providing planting, quality control and processing technology training to thousands of farmers. Coffee cultivation has benefited more than 20,000 local farmers.
Mr. Di Kewei, President and CEO of Nestl é Greater China, said, "this honor should be attributed to the joint efforts of Cannon, governments at all levels in Yunnan Province and Nestl é. It fully proves the effectiveness of the win-win model of 'creating shared value'. Nestl é will continue to support the coffee industry in Yunnan, help more farmers improve their planting level, and benefit the development of the local economy. "
In order to further extend the concept of "creating shared value" throughout the coffee supply chain and benefit all stakeholders from farmers to consumers to Nestle, Nestle launched the visionary Nestle Coffee Global Action Plan in 2011. Through this program, Nestl é cooperates with farmers, suppliers, communities, governments and related organizations to develop coffee into a healthy and sustainable industry and an effective way to improve people's living standards.
In the past 20 years, the hard work of Nestl é in Yunnan has had a profound impact on the coffee industry and economic development in the region. At present, Yunnan has gradually developed into a high-quality small-seed coffee bean producing area with vigorous development, rich profits and deeply concerned by the global coffee industry.
(responsible Editor: Leo)
- Prev
Development of Coffee Industry in Simao District
Shenjiu flew into the sky and attracted worldwide attention. The three kinds of seeds of Simao pine, big-leaf tea and small-grain coffee carried in Pu'er city have entered into space, marking a new milestone in Pu'er coffee breeding. In the face of the central western development strategy and the historical opportunity of Yunnan Province to build a strong green economy province, there are a series of opportunities around Pu'er to build a national green economy experimental and demonstration zone and to build a coffee capital of China.
- Next
The Hong Kong Coffee Industry Association established a master, Mr. Zijing, the Coffee Show.
(responsible Editor: vinden)
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"