Magic beans Legend the rise of Taiwan's Gukeng Coffee

Coffee trees were introduced by British businessmen during the reign of Guang Xu.

Local coffee attracts a large number of young and fashionable consumers.

Yunlin County is a big county of traditional agriculture, and the vast majority of the county people also make a living by farming. Rice, sugar cane, sweet potatoes, peanuts and garlic have always been the main crops planted by farmers in turn. For generations, they have relied on this to support their families and reproduce their children. No one had ever thought that coffee would become a wonderful work in this land, attracting foreign tourists or young and fashionable consumers to come here in order to taste the mellow and fragrance of local coffee.

The rise of local coffee may be regarded as a legend or an occasional phenomenon, but for the villagers in Gukeng Township, Yunlin County, it is the re-affirmation and development of native crops. It turns out that as early as the reign of Guang Xu in the Qing Dynasty, coffee trees were introduced by British businessmen to plant in Taiwan, and the Japanese even vigorously promoted them in the Gukeng Mountains during the Japanese occupation era, planting more than a thousand hectares in the area of the Hebao Mountain alone. At that time, the Hebao Mountain was known as the Coffee Mountain. As the birthplace of local coffee, Gukeng Township is now regarded as the hometown of Taiwan coffee. It can be said that it comes from and is worthy of its name.

In this process of coffee localization, Baden Coffee undoubtedly played an extremely key role. At the beginning of its operation, Baden Coffee advertised its own brand, from cultivation, harvest, roasting to sales, without fake hands. In addition to taking the lead in setting up the first store next to the Gukeng Mother Temple, three branches have been set up in Tianmu in Taipei, Fengjia University in Taichung, and Free Road in Kaohsiung, setting up a self-branded chain store in the province, which has made Baden Coffee famous throughout Taiwan.

In addition, it has a strong flavor, neither sour nor astringent, even without sugar, it is still very sweet and has a unique flavor. Therefore, although due to manual harvesting, the cost is higher, the price is more expensive, it is still widely talked about by experts. Relying on word-of-mouth, Baden coffee has been widely spread in the mouth of consumers and become the new favorite of the coffee industry.