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Starbucks opens new concept store Espresso Shot

Published: 2026-07-17 Author: World Gafei

Last Updated: 2026/07/17, Across from the New York Stock Exchange, a new Starbucks concept store has just opened. It is made of wood inlaid into ceilings and walls, and there are no seats in the store, so it looks like an open kitchen, but in fact, people who buy coffee here really don't need to sit down: they are mostly middle-and high-level enterprises who want a quick cup of coffee during their busy work. They also come to Starbucks and leave as soon as they come to Starbucks.

Across from the New York Stock Exchange, a new Starbucks concept store has just opened. It has ceilings and walls inlaid with wood, and there are no seats in the store, so it looks like an open kitchen, but in fact, coffee buyers here really don't need to sit down: most of them are middle-and high-level people who want a quick cup of coffee during their busy work, and they come to Starbucks and leave as soon as they come, so instead of providing rest space, it's better to shorten the time it takes to sell and make coffee. Yes, the fast coffee experience is the original intention of this Starbucks concept store called Espresso Shot.

The area of the ▲ store is only 50 square feet, so each small place has been carefully designed.

Although ▲ emphasizes fast and efficient service, it does not mean that the store only offers a single coffee, but still includes a wide variety of pastries and breads. It is a small and sophisticated design concept that does not sacrifice the food choices that can be provided to consumers.

The ▲ clerk will bring this mobile device to help order food to reduce the waiting time in line.

The Espresso Shot Starbucks concept store, whose detailed address is 14 Wall Street, is now open, and Starbucks says it will open three more stores in New York this year as part of its pilot program. Because this year, Starbucks will focus on promoting delivery services, and such fast and efficient stores are very suitable as delivery sites.

For this coffee chain, which is constantly trying to embrace new technology and boldly open various concept stores, opening a store is not just about adding a number to the store list, but thinking about how to keep up with the changing needs of consumers. is the real purpose of opening such stores.

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