Organic coffee is mostly a publicity stunt.

The quality of coffee itself is actually the most concerned issue for consumers. As for the organic coffee mentioned in the previous report, people in the industry believe that the planting cost of organic coffee is higher, and it is normal that the price of organic coffee has increased, but the domestic organic food is more chaotic, and organic coffee is more of a publicity gimmick and more suspected of passing on the cost.

It is difficult to obtain certification for organic coffee in China.

Last week, after the report went out on the street, "is organic coffee real?" It has become an issue of greatest concern to consumers. The reporter compared 7 coffee chain brands and found that only Pacific Coffee (601099, stock bar) Coffee sells organic coffee, and the price is 3 yuan higher than ordinary coffee.

Li Gongqin, secretary-general of the Yunnan Coffee Association, said in an interview with the Information Times that the cost of growing organic coffee is high and it is normal for prices to rise. However, Li Gongqin said that at present, there is no relevant organization for organic coffee certification in China. Zhu Danpeng, a researcher at the China Food Business Research Institute, pointed out that the cost of organic coffee is indeed higher than that of ordinary coffee, but most of the organic food in China is suspected of selling dog meat, judging whether it is organic food. it depends on whether pesticides and other chemicals are used when planting.

Coffee enthusiast Miss Liang has studied coffee for more than four years and has a more in-depth understanding of the quality of coffee. "Organic is just a way to grow coffee without the use of chemical fertilizers," she said. "there are many more insect pests and lower harvests. So some brands will pass on this part of the cost to consumers."

There is little difference in nutrition among different varieties of milk.

Latte is made of coffee and milk, with more milk and less coffee. However, the reporter visited the local market and found that whether it is Pacific Coffee in Hong Kong, Starbucks in the United States, or Korean brand coffee to accompany you, Zoo coffee, etc., most of the milk used are domestic brands, including Yili, Guangming and so on. The milk used in COSTA and Hannia Coffee is Deloitte whole milk from France and Granano pure milk imported from Italy.

Among them, although the milk used in Pacific Coffee is Weiji in Hong Kong, according to the staff of its store, it is all processed and produced in Guangzhou. Unlike Starbucks and COSTA, the milk used in Pacific Coffee is pasteurized milk.

According to data, pasteurized milk is a kind of "low-temperature sterilized milk". The harmful microorganisms in raw milk have generally been killed, but some other microorganisms will be retained, so this kind of milk leaves the production line. to transportation, sales, storage and other links, are required to be refrigerated in an environment of about 4 degrees Celsius to prevent microorganisms from becoming "active". Therefore, pasteurized milk is also called "frozen milk". Pure milk and whole milk belong to the category of normal temperature milk, and their shelf life is generally about half a year.

Miss Liang, the aforementioned coffee lover, believes that the variety of milk used in latte coffee is more subtle in taste and limited in nutrition.

Reminder-

Milk ball sugar bag should be used with caution

Usually coffee shops with cream balls, sugar bags and so on should be used carefully. Miss Liang believes that the sugar and milk content in in-store coffee is already very high, and in addition to being affected in taste, it is also not conducive to consumers' own health. In particular, the milk ball is mostly plant fat milk, is a high-fat, high-protein liquid dairy products, also known as vegetable cream.

The industry believes that vegetable fat milk contains more trans fatty acids, too much intake can increase cholesterol and increase the risk of cardiovascular and other diseases.