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British Ace Cafe has officially entered China, challenging the 3W coffee model

Published: 2026-07-18 Author: World Gafei

Last Updated: 2026/07/18, Ace Cafe London, a motorcycle culture coffee shop with a history of 77 years in London, England, has attracted generations of people who are keen on motorcycle and rock culture because of its distinct personality since it was founded in 1938. Today, Ace Cafe London has become an international famous brand that integrates exhibition exchanges, clubs, catering and clothing, as well as the world.

Ace Cafe London, a motorcycle culture coffee shop with a history of 77 years in London, England, has attracted generations of people who are keen on motorcycle and rock culture because of its distinct personality since it was founded in 1938.

Today, Ace Cafe London has become an international famous brand integrating exhibition exchanges, clubs, catering and clothing, as well as a cultural mecca for locomotives and cars in the world. The brand has entered the United States, Japan, Finland, Germany, and other countries.

A few days ago, the Ace Cafe brand announced its official entry into China in the summer of 2015 and held a grand unveiling ceremony in the square of its first store in Beijing's Dashanzi 751 Art District on July 12. Ace Cafe officially enters China, in addition to bringing Britain's most authentic motorcycle culture and catering culture to all Chinese consumers, it will also expand a series of business possibilities with music brands and well-known refit cultural brands by means of conventional cooperation or capital injection, in order to create a cultural consumption platform with diversity and depth.

It is worth mentioning that in order to support the opening of Ace Cafe China, the well-known Globebusters team in the motorcycle field launched a "Ace To Ace" cycling activity. The team set out from legendary Ace Cafe London on April 24, 2015 and completed the 12000-mile cycling journey in 80 days. On the opening day of July 12, we arrived at Ace Cafe China, which is located in Beijing 751Park. To celebrate the official opening of Ace Cafe China!

In order to facilitate the public to feel the Ace Cafe culture better, besides the Ace Cafe located in the 751 park, there are also stores in Sanlitun 3.3. in the future, the 3.3s will focus more on the coffee and catering culture of Ace Cafe, while the Ace Cafe in the 751 park will make better use of the advantages of the venue to bring you more wonderful theme activities about locomotives and cars!

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