Korean coffee shops suffer from withdrawal trend coffee shops make a profit outside of coffee

Under the popularity of South Korean dramas such as "you from the Star", Korean coffee shops have sprung up all over the country in the past two years. However, this kind of Korean coffee shop, which is mainly joined, has suffered a wave of closures in China this year. Recently, Korean coffee franchises have disappeared at the International Coffee Exhibition in Beijing.

The Korean coffee shop exhibition didn't show up.

At the China International Coffee Fair held last year, South Korean coffee franchisees were the most popular stalls. Kim Soo-Hyun 's image of Elabo was erected in front of many stalls, and the joining instructions book was also snapped up. People ask about the details of opening a store, and it seems that their dreams will come true soon.

At this year's China International Coffee Fair, which just ended, people coming for their dream of opening a coffee shop are still packed with exhibitions. However, unlike last year, Korean coffee franchises, which have always been very popular, have all disappeared.

"Korean coffee shops have been almost completely evacuated this year." The organizers of the conference told reporters that it took only one year from the most popular to the coldest. Facts have proved that Korean coffee shops, which look beautiful, are not satisfied with the local water and soil in China, and have begun a wave of delisting.

"Coffee accompany you" is now the trend of closing shop.

"Coffee accompany you", which is known as the first brand of Korean coffee, is now frequently closed everywhere, and many stores have been empty. The reporter's investigation found that its headquarters in Kaitai Building in Beijing has also been closed. Just a month ago, Qi Dong, chief executive of Coffee accompany you, issued a resignation letter saying: "I will resign as chief executive of Coffee to accompany you and seek another development."

According to Qi Dong's resignation letter, the Chinese shareholder of Coffee has stopped making unilateral advances three months ago, and he has not received his salary for eight months. At the same time, the direct reason for his resignation is that the coffee accompany you capital chain is on the verge of breaking. When the reporter contacted her secretary, Miss Park, she was told that she had also left the company, and there was no comment on the specific reasons.

According to industry insiders, when Coffee accompany you first set up a franchise store in China, the Korean head office accounted for 51% of the shares, while the franchisee only had 49% of the shares. Therefore, it is very difficult for franchisees to adjust to local conditions. In addition, according to the way of "joining + direct operation + cooperative operation", we have rapidly expanded the market, and there are more than 600 coffee stores in all parts of China. Almost as soon as the company's money is used, it will be converted into a stake in the new store, which also leads to a lack of success. The ultimate goal of the frenzied expansion of coffee shops is to go public, but no one is interested in management.

The coffee shop makes a profit outside the coffee.

"Korean coffee shops are not approachable in China, and their product line is relatively simple. This model is easy to copy and join, but it can not guarantee the quality. " Industry insiders told reporters that to "coffee accompany you" as an example, its investment team's inspection of franchisees is very loose, as long as franchisees have shops, they can generally get the right to join. But the management has never thought about how to manage in the later stage, the operation in the later stage is different, and the franchisee 8 Chengdu does not make money.

Ping Tingting, general manager of White Rabbit Sugar Coffee, told reporters that since China does not have the daily habit of drinking coffee like foreigners, it is impossible for public consumers to taste the advantages and disadvantages of coffee in a coffee shop. But apart from coffee, other light meals and desserts can be tasted. Therefore, a simple meal is where a coffee shop can really make a profit.

The most important thing related to the success or failure of a coffee shop is the location. Industry insiders told reporters that in Beijing, for example, if a 300-square-meter coffee shop is opened in a popular area, with daily running water of 10,000 yuan, it will be profitable in three months to half a year. Our reporter Fu Yang J004

(source: Beijing Evening News)