SUNING, the first SUNING cloud store in Guangzhou, also comes to make coffee?

In the British TV series Mr. Selfridge, people see how a department store that thinks what you think can drive countless men and women crazy. On Thursday, in Zhengjia, Guangzhou, SUNING Zhengjia Cloud Store, a brand new SUNING store, also wanted to make history and make the whole of Guangzhou shine.

The reporter recently visited the first SUNING Cloud Store in Guangzhou, which will open on July 30. Zhengjiayun Store learned that Yundian will be a novel space with a complete range of food, drink, play, fun and shopping. During the opening period from July 30 to August 2, you can participate in free delivery of 100000 items at the store, as well as mass buying at low prices, as well as free manicures, massages, food and beverage tasting and other activities.

There are not only air-conditioned mobile phones, but also fish balls and durian

Now SUNING stores have not only air conditioners and mobile phones, but also mother and baby products, cosmetics, red wine, and even fish balls and durian. In order to attract consumers, the newly opened SUNING store has also made enough discounts.

In the SUNING supermarket area, there are 10 yuan for 49 yuan, 20 yuan for 99 yuan, 8.8 yuan for Haagen-Dazs and 7.9 yuan for durian.

Electrical appliances zone, 50% discount on 100 kinds of electrical appliances, half of them are free; 3C products buy one get three, accessories pocket money, enjoy thirty-zero installments. There is also a mother and baby / makeup / overseas purchase of explosive products as low as 40% discount.

You can not only go shopping, but also have fun.

The new SUNING cloud store has not only greatly increased the category of goods, but also spent a lot of thought on the experience function. Because the essence of cloud store is not only a shopping space, but also an experience space. Through the overseas shopping area of SUNING Yundian, products that can only be displayed online by others have been moved to the stores, not only milk powder available in Hong Kong, Japanese cosmetics, but also more top products from the world.

Not only can young people find their favorite electronic products here, but hot mothers can also directly take their babies to visit SUNING. The special area for mothers and babies in Yundian not only provides a wealth of products, but also a children's park for babies to play, and there will be mother-and-child classes in the future, where hot mothers can learn about parenting from parenting experts.

What should I do if I am tired of shopping? Have a cup of coffee and have a rest

Before the cloud store opened, the owner of the high-end kitchen and electricity brand, Electric Appliances, had already jointly launched a recruitment activity for parent-child baking school members with SUNING. It is reported that Zhengjiayun store has set up catering classes and will launch various schools pertinently so that consumers can become star chefs in the stores.

In addition, the reporter learned that SUNING Yunka, SUNING's self-run coffee shop, has also settled in Zhengjiayun store. If consumers are tired of shopping, or simply want to be in a daze, they can enjoy a full-bodied cup of coffee in SUNING Yuncaf.

Three-dimensional stores, more novelty waiting for you to find

The reporter learned that SUNING Cloud Store has four core functional modules of O2O retail experience: theme experience module, characteristic retail module, leisure and entertainment module, and intelligent service module, which can meet users' needs for commodity experience, commodity promotion, shopping and leisure and value-added services to the maximum extent.

In the two-line integration, consumers can not only buy physical goods in the store, but also buy online goods by scanning the code.

In terms of payment, Yundian merchandise zone online integrated cashier, easy pay wallet payment, through the "POS invoice + integrated cashier + easy payment" construction, effectively reduce customer cashier waiting time.

Some industry insiders said: SUNING Yundian is to print out SUNING directly in 3D, from a two-dimensional e-commerce website to a three-dimensional physical store.

Talk about Yundian: the integration of eating, drinking, playing and shopping

Many people have questioned the value of brick-and-mortar stores, and many people have questioned whether retail enterprises like SUNING can play with the Internet. SUNING Cloud Store is an answer given by SUNING: SUNING can not only play with the Internet. can also play to pure e-commerce can not play.

Gu Wei, general manager of SUNING Guangzhou region, said that Zhengjia Cloud Store is an upgrade of SUNING's O2O model, which really combines online and offline channels, especially SUNING Yundian scene-style experience area, which can break through offline experience and online sales. make it have a synergistic effect, which is of great help to enhance consumer experience and improve consumer stickiness. Committed to provide consumers with food, drink, play, fun, buy one-stop, fully integrated O2O life services.

It is reported that at least 50 cloud stores have been settled in South China in five years, so that consumers everywhere can enjoy the cutting-edge retail model of O2O. If you want to feel what the integration of entity and Internet is, don't miss the debut of SUNING Zhengjia Cloud Store in Guangzhou from July 30th to August 2nd.

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