The importance of Italian coffee beans

I have always emphasized the importance of coffee beans in store production, because only good coffee beans can extract good flavor, and poor coffee beans, even if found a world champion to do, there is no way to extract good taste. The sensory evaluation at the 2015 World Brewing Competition China trials confirmed this point again, although the flavor extracted by each person on the same bean is different, but the quality of the coffee bean still affects the biggest variable outside of extraction.

On the road of fine coffee development so far, although rugged, but it is time to let go of those old gods so-called "heart can make a cup of coffee","with enthusiasm to extract a cup of good coffee"... such arguments. Because you also need to use high-quality coffee beans to have a good cup of coffee.

However, looking back at today's coffee sales market, most of the coffee beans advertised as fine beans are hundreds of dollars per pound, and regardless of the sales of individual items, the Italian coffee bean market is worrying. I have seen many stores mark the price of fine beans, but sell low-quality commercial beans. Many coffee shop owners do not necessarily really understand coffee, but in order to improve the quality of coffee, they are willing to buy higher-priced coffee beans, but only buy commercial low-quality coffee, naturally disappointed with boutique coffee.

This was the beginning of the cafe nightmare.

When coffee shops adjust coffee beans, coffee shop guests are always able to drink the first time in Cappuccino or Latte taste change, do not treat guests as fools, coffee flavor change if not better, then do not change, not to mention the owners may also increase the cost to try to adjust the flavor.

Perhaps you can imagine, when you often go to a coffee shop because of his coffee, and one day the boss because of the cost of the corresponding increase in the price, but you drink the same quality coffee beans, your heart How do you feel?

Many of our coffee shop customers do reflect a lot of this kind of problem, so we try to adjust our espresso beans using fine coffee beans that score above 90 points on Coffee Review. Although the cost is high, the price we supply to coffee shops has always been low. We hope that more coffee shops can use fine coffee beans to extract to customers, whether it is for care or for individual coffee. High quality coffee beans are the foundation of good coffee.

Source: @ Coffee Knowledge Complete