Cross-strait coffee world-famous Sino-foreign joint venture catering chain enterprises

Cross-Strait Coffee is a world-famous Sino-foreign joint venture catering chain enterprise, which is founded by Ms. Jin Meiyang, a well-known female entrepreneur in Zhejiang, in pursuit of greater coffee ideal and better service concept.

Jin Meiyang cross-strait coffee

In 2008, "two shores Coffee" won the favor of the world's number one investment bank and "Goldman Sachs Group" and "Watson Investment", one of the top 500 companies in the world. a large investment of more than 200 million yuan, "cross-strait coffee" has rich human resources and strong financial strength, determined to better corporate structure, more pragmatic business philosophy Make every effort to build a coffee and western food chain brand belonging to the Chinese people.

Coffee on both sides of Zhejiang and Jiangsu implements multi-brand strategy: in addition to "Cross-Strait Coffee", which is a world-famous Sino-foreign joint venture catering chain brand, there are Kaka King Steakhouse, teppanyaki on both sides of the Strait, and Mulan Japanese Restaurant. The company will make steady progress in drawing up the layout and development plan of the four major regions in the country in the future, including East China with Hangzhou as the center, central China with Wuhan as the center, North China with Tianjin as the center, and the great western region with Chongqing as the center. It is estimated that the chain planning of 5000 "cross-strait coffee restaurants" will be completed within ten years according to the company's opening plan.

The future development blueprint of "two-shore Coffee" has a clear purpose, and the formulation of the layout and development plan of the four major regions of the country has made steady progress, including East China with Hangzhou as the center, Central China with Wuhan as the center, and North China with Tianjin as the center. and the great western region with Chongqing as the center "Cross-Strait Coffee" will replicate the central kitchen, training school, coffee bean factory and logistics and distribution system of Hangzhou headquarters to three central cities, including Tianjin, Wuhan, and Chongqing, within two years, and then radiate the surrounding areas nearby. do a good job of food, taste, service, hygiene consistency and standardization.

At present, "two shores Coffee" has successfully operated a number of catering brands, such as Coffee Western Restaurant, teppanyaki, Muyi Lan Huaishi Cuisine, and so on. It is expected to complete the chain planning of 5000 "Cross-Strait Coffee Western restaurants" within ten years according to the company's opening plan. to provide an extremely convenient national chain business and leisure network platform for all successful business people in China. And hope to join hands with investors all over the country who agree with the successful experience and operation mode of "cross-strait coffee" to create a national brand of coffee and western food chain belonging to the Chinese people!

History of development

Shangdao Coffee entered China in 1997.

In 1998, Jin Meiyang stepped into the coffee and western food industry.

In 2003, cross-strait coffee became an upgraded brand of Shangdao coffee. The corporate identification logo of "cross-strait coffee" is an arc of a coffee cup plus a rainbow or bridge, symbolizing the foundation of this huge cause.

In 2008, cross-strait coffee became the first coffee and western food chain brand to win the title of China's well-known trademark. The broad meaning of cross-strait peaceful cooperation also covers, whether it is political dialogue, international exchanges, business entertainment, whether it is between compatriots on both sides of the strait, or all kinds of business talks, friend dialogue, lovers talk, mainly by the continuous communication between the two sides, in order to continuously enhance mutual understanding and understanding, and then achieve the goal of harmonious coexistence. Cross-Strait Coffee is to provide the best platform and bridge, which is the greatest purpose of the establishment of the enterprise.