Grinding time Coffee Grinding time Cafe originated in Singapore

The Grinding time Cafe originated from Singapore and is popular all over the world, and it is a well-known coffee brand loved by Chinese all over the world. It was introduced to Chinese mainland Hefei by Singapore Grinding time Coffee Co., Ltd. in October 2008, it became the first hand-ground cafe in the Chinese community. its unique taste developed entirely for the Chinese makes it one of the most popular cafes in the area. In 2010, Grinding time adjusted its long-term development goal to "where there are Chinese, there is Grinding time!" This move makes grinding time gradually become the focus of the industry. While the grinding time lived up to expectations, shining the global Chinese market with a strong brand image, strong cultural atmosphere, successful market positioning and unique mode of operation.

At present, in Hefei, Grinding time has opened seven direct stores with an annual turnover of more than 9 million, more than 80 have been authorized to join in the mainland, and more than 50 have been opened, and the chain network has formed a scale.

Brand introduction

Grinding time is planned by style Brand Planning and Operation Co., Ltd., which was established in 2008. The company mainly deals in all kinds of coffee takeout (siphon pot series, Belgian pot series, mocha pot series, gift box series, bar supplies series, coffee products series coffee cups, coffee franchise, etc.).

In 2009, Grinding time set its long-term development goal as "where there are Chinese, there is Grinding time". This move makes Grinding time gradually become the focus of the industry. The grinding time will live up to expectations and shine in the global Chinese market with a strong brand image, strong cultural atmosphere, successful market positioning and unique mode of operation.

The story of grinding time

In 1918, Chinese mainland was filled with smoke and war. A little boy named Anan was unfortunately abducted and sold to Nanyang and became a slave to a coffee bean farm in Sumatra. Lucky God did not abandon him, coincidentally, he became the savior of the landlord, who not only restored his freedom and let him participate in the management of the manor. The Chinese people's unique diligence and loyalty have given him the opportunity to devote himself to the study of coffee planting, grinding, cooking and other processes.

Later, when Laozhuang died, Anan also left this sad place and settled in Singapore. Thirty years of coffee love gave him the idea of starting a cafe. So the first handmade grinding cafe in the Chinese community opened for grinding time!

After 10 years of running-in, he created a unique coffee recipe that is most suitable for Chinese, which is well-known locally and is well-known as the most suitable coffee shop for Chinese.

Piaobo's life has gone through many vicissitudes. The plot of homesickness has been entangled for a century. In the end, the old man was unable to return to his hometown, so he had to tell the child that he and his excellent skills must return to the mainland to share the bitterness and joy of coffee with his countrymen.

Core competitive power

1. The uniqueness of the product: coffee that is most suitable for Chinese

All the raw materials are carefully prepared by Singapore and airlifted to the mainland headquarters in Hefei. Coffee beans from different regions have different flavors, and each coffee bean in the grinding time has been carefully selected to ensure its quality, and it comes from different regions. The proportion of deployment is also different. Baking, grinding and cooking are the unique recipes for half a century of grinding time.

2. Rich in human resources and excellent skills

As the strategic direction of Grinding time Coffee is mainly direct marketing. As a supplement, the headquarters pays special attention to human resources construction, which directly determines the expansion speed, shop quality and vitality of Grinding time Coffee. Following the instructions of the head office, we have set up a training and training system suitable for Chinese employees (attached) to ensure rich human resources and excellent skills.

3. Accurate market positioning

The market positioning of Grinding time Coffee is obvious. So far, most coffee shops in the mainland are business coffee shops, mainly business negotiation, couple dating, style and leisure, and the per capita consumption value is on the high side. The period of time is long and the age is too old. While the grinding time is mainly leisure coffee, the main body to create the "third space of urban life", the consumer group is 18-35-year-old white-collar fashion young people, this consumer group pays attention to enjoyment, leisure, advocating knowledge, respect for human nature and rich petty bourgeoisie atmosphere, but the spending power of these people is not very strong, but the base is huge, accounting for 30% of China's population and will increase year by year. On this basis, it is particularly important to open affordable and convenience stores, so as to satisfy the coffee dream of the huge young and fashionable people.

4. Advanced marketing concept

★ Grinding time Coffee puts forward the position of "Coffee Angel" for the first time in the industry. it is both the spokesman of the brand image and the messenger of coffee culture, acting as a waiter to communicate deeply with guests, understand the needs of guests, spread coffee culture, and establish customer relations. The setting of this position has aroused great response in the market, and the "customer feedback form" reflects the love and praise of "Coffee Angel". There are even humanized phenomena such as "landlady" affectionately called by customers.

★ has set up the largest coffee club in China, using Grinding time Coffee as a medium, looking for urban partners of the same age, similar interests and similar interests, which greatly strengthens customer loyalty and provides market positioning for its brand publicity benefits.