Fengya Laoshu Coffee Domestic Coffee Chain Brand Introduction

Zhuhai Laoshu Catering Enterprise Management Co., Ltd. is a fast-growing collectivized chain catering enterprise. (its brand "Fengya Laoshu Coffee" was established in Taiwan in 1975 and officially entered the Chinese mainland market in 1991). In September 2009, "Fengya Old Tree Coffee" and Zhuhai "Golden Wheat Field" joined forces to radiate the whole country with Zhuhai as the base camp to build China's well-known coffee brands.

"Fengya Old Tree Coffee" is mainly engaged in the production and management of coffee products, and is a group chain enterprise based on catering services. At present, Fengya Old Tree chain stores are located in major cities across the country, with nearly 300 chain stores and more than 10,000 employees.

The meaning of elegant old trees

The totem of the old tree symbolizes the passion and infinite extension of life.

The vigorous old tree is the result of the gestation of the sun and the earth, which represents reproduction and growth, innovation and progress.

Green is the natural color, and it is the true color of our growth and health pursuit.

The management philosophy of elegant old trees

Elegant old tree, derived from the classical culture of ancient Europe, combines modern and classical. We brew a cup of hot coffee for every guest with incomparable service enthusiasm.

Here, we not only provide delicious food and rest space, but also provide an atmosphere of thought, a way of life, a social model, a philosophy. Because of our love and dedication to coffee, coffee is gradually developing into a kind of culture and life fashion.

In my spare time, under the old tree, one book and one coffee. As an artist once said, "I'm not at home, I'm in the Fengya Old Tree Cafe, I'm not in the cafe, I'm on my way to Fengya Old Tree Coffee." No matter how the times change and social values change, in a slow and continuous process of precipitation and accumulation, the elegant old tree has gradually developed a unique brand management orientation-simplicity, fashion, taste and nature. We earnestly hope that the progress of society can "stop at the best".

We always adhere to a belief: to serve the mental health of the masses enthusiastically, "A good cup of coffee can bring a good mood of the day!" This is our elegant Old Tree Coffee.