Introduction of British time Coffee chain Brand

Enterprise introduction

British time was established in 2012. In 2012, British time Coffee joined the Cooperation Division and officially promoted the development of franchised chain stores across the country. British International Brand Management (Beijing) Co., Ltd., is a company committed to high-end brand management and services. In April 2013, the headquarters office area expanded to 700 square meters, upper and lower double-tier stores and training and R & D centers, with a total area of more than 1,000 square meters. On June 13, 2013, British time Shanghai Branch was established. The office address of the branch is on the 12th floor of Xinmao Building in central Shanghai. It has four brands: "British time" (catering), "British style" (steak western food), "British small station" (leisure catering) and "Ocean Heart" (diamond jewelry). It also has many projects such as British time Bakery, British time Coffee Western Restaurant, British small Station dessert Beverage Station, British style Steak Western Restaurant and Ocean Heart Diamond Jewelry Store. Has a strong and professional management team, senior brand design team, superb operation team and excellent R & D team. To provide customers with professional, efficient, diverse and competitive cooperative store opening services.

British time (Eng Time) motivates to lead the global West Point fashion. It officially opened in the capital Beijing in 2012 and spread rapidly throughout mainland China in a state of spreading radiation. British time mainly operates two kinds of cooperation situations: bread baking and coffee West Point.

British time (Eng Time) specially joined in the operation of on-site production of bread desserts, handmade chocolates, Italian ice cream, specialty European snacks, classic European cuisine and other special projects, which are characterized by low cost and high profit. In the operation, the series of pure Chinese food with high cost and uncontrollable quality has been cancelled, and the quality of western food has been specially strengthened, pragmatic and innovative, so that consumers can really taste the western food with aftertaste. And British time (Eng Time) unique British service, meticulous, so that consumers feel unprecedented VIP treatment!

Brand history

In the magnificent living room, the exquisite silver plate shines, and the printed tea set is lively and fragrant. Several elegantly dressed ladies, elegant talking and laughing, spend their leisure afternoons with the aroma of black tea and dessert-this is the classic scene of English afternoon tea.

When black tea was introduced into Europe in the 17th century, because it was a treasure from the far East, drinking tea was only the exclusive enjoyment of the upper class. Anna Marya, the seventh Duchess of Bedford, ate some black tea, bread and butter and cake around 4 p.m., a meal between lunch and dinner in 1840, which was widely spread among the British royal family and the upper class. This is the famous English afternoon tea in the future. Up to now, afternoon tea is still an important social ritual for the British.

British time (Eng Time) adheres to the pure heritage of English afternoon tea, and continues to innovate and improve, giving full play to the British afternoon tea culture. In Europe, Eng Time is synonymous with pure English afternoon tea.

Eng Time combines tea and coffee perfectly, and afternoon tea is brought into cafes, bringing the noble taste that used to only be enjoyed by European aristocrats to more people who know how to taste life. Not only in Europe, but also around the world, the name Eng Time gently depicts the painting of comfort and leisure.

Brand characteristics

Flexible combination of multiple products: the products are rich in content, including bread and desserts, coffee drinks, handmade chocolates, Italian ice cream, specialty European snacks, classic European cuisine and so on. Each product comes from the meticulous creativity of Eng Time product research and development center, with unique British characteristics.

The international brand has a profound heritage: from the United Kingdom, the development of Britain, the meaning of the modern third living space is perfectly expounded.

The true meaning of British decoration: it fully embodies the British aesthetic style in the storefront decoration, and the classic British style combines modern British fashion, bringing consumers a sense of interlaced time between early European culture and modern European culture. the air is filled with the mellow aroma of baked bread and ground coffee, making people infatuated.

Honorable enjoyment of British service: using the "British service concept" respected in the modern catering industry to make guests feel unparalleled respect and enjoyment.

The whole process of trusteeship cooperation is worry-free: advanced international management mode, providing "British butler" service support to cooperative customers, from the aspects of local market analysis and inspection, store location selection, decoration design supervision, personnel training, store management, marketing and other links to achieve professional management and special responsibility system, so that the development of brand chain stores is more stable and the operation is more efficient!

Operational characteristics

Detailed brand promotion: provide a unified international British time brand image VIS system; provide experienced brand image design consultants to ensure the international development positioning of the brand image; provide professional design and overall planning of the store image, and fully assist the image positioning of the brand cooperative store; provide a full set of management system and standard international brand image management model Provide cutting-edge market information and forecasting mechanism, uninterrupted media overall brand image advertising support, including CCTV advertising.

Unique store style: assist brand partners to conduct on-site visits to the provided store sites, conduct professional research on the building itself, the surrounding business area and business format division, consumer groups, etc., and evaluate the feasibility of the store; according to the survey data, issue a feasibility report, including surrounding environment analysis, passenger flow measurement, advertising effect and turnover forecast and other data. In order to ensure the unified image of the brand, the design of the store will be completed by the professional design department of the headquarters and provide complete design drawings. During the decoration, the headquarters can arrange the project manager to carry out the project assistant and acceptance according to the needs of the partner.

Training mechanism is sound: British time headquarters, set up a training and research center. It has a complete training system and standardized training manual, and the trainees are systematically trained by professional trainers with many years of experience in restaurant management. The headquarters conducts a systematic training course on the combination of theory and practice for the trainees, and the training venue is located in the direct operation store set up by the company, so that the trainees can intuitively learn the problems encountered in the actual operation of the restaurant, so that when the students encounter problems in the actual operation of the restaurant in the future, they can quickly meet and solve the problems, so as to ensure the efficient management and operation of the restaurant. The headquarters has set up intensive training courses for a long time, covering the basic knowledge of the actual operation of opening and operating stores, including personnel distribution, equipment maintenance, personnel management, market promotion, customer-employee relations, food procurement, financial management and special skills procedures, business secrets and technical materials needed to operate the store. The training system of the headquarters is divided into: basic layer-etiquette, service training, management mechanism training, etc.; technical layer-product technical standards, production processes, cost control, hygiene standards, etc.; auxiliary layer-food procurement, financial management, etc.

Human resources support: headquarters will provide information on recruitment criteria and human resource management. The professional department will assist in the recruitment and identification of personnel; the headquarters will provide corresponding training courses and practical training for brand partners, restaurant managers, management groups and employees respectively; the headquarters will take into account the particularities of the city where the store is located and the business area, formulate the opening promotion and promotion plan; the headquarters will provide online and offline guidance and training to the shops according to the relevant situation of the stores. If the brand partners have additional manpower needs, the headquarters will provide paid support after coordination; the headquarters will also continue to provide corresponding training courses for restaurant personnel at all levels, hold consensus meetings from time to time, and strengthen communication with brand partners. Assist in promotion and promotion.

Continuous R & D: in order to ensure the competitive advantage of product quality, the headquarters provides long-term technical support and technological upgrading support for new products to adapt to changes in the market to meet the needs of different consumers. so as to guide the trend of the market to ensure the core competitiveness of the brand. The strength of technology research and development: the headquarters join hands with Taiwan-funded enterprises, and cooperate with the top technical masters in South Korea and Taiwan to provide new product research and development formulations to provide continuous technical support to ensure the leading position of British time in domestic export quality. New product promotion: the planning department will make wide publicity materials according to the products, and let the consumer groups produce visual appetite quickly through intuitive publicity, so as to achieve the promotion role of new products.