Starbucks' largest coffee chain in the world.

Starbucks (Starbucks) is the name of an American coffee chain, founded in 1971, is the world's largest coffee chain, its headquarters is located in Seattle, Washington, USA. Starbucks' retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastry foods, as well as a variety of coffee machines, coffee cups and other products. Starbucks has nearly 12000 stores in North America, South America, Europe, the Middle East and the Pacific. In March 2012, two Starbucks desserts in the United States were exposed to cochineal as a colorant, which experts say may make people with asthma allergic. In April 2012, Starbucks said it would stop using the colorant.

Brief introduction of enterprise

Most Starbucks branches are directly operated by the head office, while most Starbucks in Greater China are joint ventures. Starbucks in Taiwan is a joint venture between Uni-President and Starbucks in the United States. Starbucks in Shanghai and Central China is a joint venture between Taiwan Unification Enterprise, Shanghai Tobacco Group and Starbucks in the United States. Beijing and Tianjin Starbucks are run by Starbucks of Beijing Meida. Starbucks in Guangdong, Hong Kong and Macau is operated by Coffee Concepts HK Ltd, a joint venture between Meixin Group and Starbucks in the United States. Starbucks tends to increase its holdings in these areas to gain more control. Starbucks in Shenyang, Dalian and other cities is the direct store of Starbucks head office. John Culver, president of Chinese mainland Coffee International, said at the Starbucks SME Summit in 2011 that he hopes China will become Starbucks' largest country outside the United States, and that Starbucks will open 1500 stores on Starbucks by 2015.

Brief introduction to history

Founded in 1971, Starbucks Coffee is the world's leading retailer, roaster and brand owner of specialty coffee. Its retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries, as well as a variety of coffee machines, coffee cups and other goods. In 1987, the current chairman, Mr. Howard Schultz, bought Starbucks and led the company over several milestones. In June 1992, Starbucks was successfully listed as the first professional coffee company, which rapidly promoted the company's business growth and brand development. Currently, the company has more than 12000 coffee shops and more than 117000 employees in 37 countries along the coast of North America, Latin America, Europe, the Middle East and the Pacific. For a long time, the company has been committed to providing customers with the highest quality coffee and services, creating a unique "Starbucks experience". Let Starbucks stores around the world become a warm and comfortable "third living space" in addition to work and living. At the same time, companies continue to give back to society through a variety of activities that reflect corporate social responsibility, improve the environment, and repay partners and farmers in coffee-producing areas. In view of Starbucks' unique corporate culture and philosophy, the company has been rated as the "most respected enterprise" by Fortune magazine for many years.

Starbucks is optimistic about the great potential of the Chinese market and is determined to develop in China for a long time. Since entering China in 1998, Starbucks has opened more than 430 stores in Greater China, including Hong Kong, Taiwan and Macau, of which about 200 are in the mainland. In September 2005, the company invested 40 million yuan to set up the Starbucks China Education Program, which is designed to improve education in China, especially to help teachers and students in poor areas of the Midwest. The first donation has been carried out in cooperation with the China Soong Ching Ling Foundation to carry out the "Western Gardener training Program".

At the end of 2005, Starbucks established its China headquarters in Shanghai, which is mainly responsible for the strategic development, market development and operation of Starbucks Greater China.

Starbucks coffee is very popular among students and urban white-collar workers in the United States and Canada. In addition to coffee, Starbucks also offers things such as tea (whether hot or cold), pies, cakes, etc. Some Starbucks stores are even located in local stores such as supermarkets and bookstores (Starbucks does not run these supermarkets or bookstores). As of February 2006, Starbucks has more than 9000 stores worldwide, located in North America, Latin America, Europe, the Middle East and the Pacific Rim.