Maxwell Coffee is a world-famous century-old coffee brand.
Maxwell, which usually refers to Maxwell coffee, is called Maxwell House in English. As a world-renowned century-old coffee brand, Maxwell selects 100% imported coffee beans and uses a unique deep baking process to improve its product line (three-in-one instant coffee, mellow coffee and coffee partners, gift boxes). To provide consumers with "Didi fragrance" high-quality coffee.
Brand profile
In 1892, American diner Joe Cheek developed a kind of coffee with pure taste and rich flavor, which was launched in Maxwell Hotel, a gathering place of local high society, and quickly became a favorite of celebrities and celebrities. Joel Cheek named this kind of coffee Maxwell Coffee.
Former US President Roosevelt praised "Good to the last drop" when he first tasted Maxwell coffee. His high praise has always been the standard of Maxwell coffee. Since then, Maxwell has insisted on providing consumers with the best quality coffee.
Brand history
In 1892, American diner Joe Cheek invented a new coffee with strong aroma and taste, which was quickly popular in the Maxwell Hotel, an upper-class gathering place, so it was named Maxwell.
In 1907, former US President Roosevelt first tasted Maxwell coffee and praised it as "Good to the last drop". Later, his high praise became the standard of Maxwell coffee.
In 1984, Mondelez International (formerly Kraft Foods) officially launched its development in China and began to produce McDonnell instant coffee.
In 1986, Maxwell first launched the novel three-in-one instant coffee in the Chinese market.
In 1997, "Maxwell" coffee was renamed "Maxwell" coffee.
Today, Maxwell Coffee has a perfect product line (three-in-one instant coffee, mellow coffee and coffee partner, gift box), bringing consumers a fragrant and unfinished strong coffee experience.
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