Brief introduction of Sena left Bank Coffee International Coffee Brand

Take the first step

Sober people always know what to do.

In 2005, Beijing Zhongguancun Tianchuang Science and Technology Building, Sena left Bank International Food and Beverage Management (Beijing) Co., Ltd. was officially established. In this gold mining mecca known as China's Silicon Valley, it is surrounded by Microsoft, Baidu, Sina, Patriot and other well-known enterprises. Senna's left bank has one thing in common with them-sobriety. In the face of the unprecedented opportunity of China's coffee market, when the whole industry is pursuing rapid and blind expansion, Senna left Bank has conducted detailed and in-depth market research for different markets and consumer groups in hundreds of Chinese cities. work out a complete and detailed investment plan to provide a prerequisite for the further expansion of the product system and support system in the future.

5 years, do 4 things well

Senna's left bank always adheres to its own development goals. In the five years from 2005 to 2009, Sena left Bank only did four things, providing a strong driving force for future development:

1. Set up a coffee production research center

Sena left Bank gathered a large number of domestic first-class coffee technicians to form a professional coffee production research center, from the selection of coffee beans to roasting, grinding and the final production. After countless attempts and research and development, we have established our own production standards to ensure the mellow taste of high-quality coffee.

2. Research and development of dishes.

Considering the overall environment of China's coffee market, it is not feasible to simply take the American coffee system or the European coffee system as a template. Senna left Bank Cafe conforms to the domestic situation and introduces the concept of coffee and catering. For this reason, Senna left Bank first created a hotel of nearly 3000 square meters in Beijing Happy Valley, mainly western food, supplemented by Chinese food, directly facing the market, constantly developing Sena left bank cuisine series, which lasted for 5 years. Develop a set of standardized and systematic catering system that has been tested by the market, and lay a solid foundation for the profitability of individual stores in the future.

3. Build a professional management team.

Senna left Bank carries out all staff training, including management training, store manager training, chef training, ordinary staff training, etc., so as to reserve a number of professional and comprehensive elite teams to provide market experience for late franchisees. At the same time, provide free consultation, door-to-door guidance and pre-store management and other exclusive services, combined with China's national conditions to provide a strong guarantee for the operation experience and profit model of large-scale cafes.

4. Shaping the brand image

At the same time, Senna left Bank worked out a set of coffee chain CIS system through comprehensive investigation and verification, with all-round services from planning, management, consultancy, decoration design to raw material supply, providing a unified brand image for a wide range of franchisees in the later stage and making adequate preparations. In the domestic coffee market before, no brand has ever made such a meticulous, practical and comprehensive regulatory system, which is why Senna's left bank felt so powerful as soon as he stepped in.

The glory and victory of the awakened

In 2009, the company made every effort to promote "Senna left Bank Coffee" nationwide and entered the Chinese mainland market with the image of an international coffee chain brand-the first brand image store was completed in Tianchuang Technology Building in Silicon Valley of China. At this moment, the glory of Senna's left bank began to spread rapidly from Beijing to the whole country.

Brand culture

In 1686, she became world-famous.

The first coffee shop in Paris, Progop Cafe, is located on the Rue Saint-Germain on the left bank of the Seine, with a history of more than 300 years. Next to it is the Senna left Bank Cafe, founded in 1686, from then until the 1920s, the cafes on the left bank of the Seine, Montparnasse Street, St. Germain Street and St. Michel Street entered a period of unprecedented prosperity. Coffee stepped onto the historical stage for the first time as a symbol of culture, and the world-famous humanistic trend of thought on the left bank also began.

There are a lot of sober people on the river bank.

The riverbank has always been the most susceptible to contemporary atmosphere, and the Sena left Bank Cafe is the spiritual home of artists. It is often home to unusually clear-headed people: Rousseau, Voltaire and Diderot in the 18th century; Hugo, Zola and Balzac in the 19th century; Camus, Sartre, Simon Beauvoy, Picasso and Hemingway in the 20th century. Senna's left Bank Cafe is so busy, as sober Parisians agree: "people on the left bank talk about art in cafes, and people in other places talk about coffee in cafes."

I don't know if the coffee on the left bank stimulated their inspiration, or whether Senna's left bank itself linked coffee, literature, art and creation, and the cafe became individualized because of these people, and they transcended the architecture itself. evolved into a metaphysical cultural consciousness. To some extent, Senna's left bank makes coffee a culture.

Management idea

Honesty-based, win-win people who are good at doing business and trust-based, sincerely recruit customers from all over the world.

Senna left Bank is based on integrity, to achieve the unity of internal character and external behavior, to believe in the unity of themselves and others, to achieve interpersonal harmony and smooth communication, and get twice the result with half the effort.

Integrity is the basis of win-win, win-win is a mutual influence to seek common interests of the mentality, with integrity, make people feel at ease, no longer have too many worries, harmonious cooperation, play the best function, play the role of the whole more than the part.

Shouzheng is amazing, pioneering and innovative.

Senna left Bank believes that innovation is the driving force of enterprise development. Senna left Bank team is an innovative elite team, innovating in enterprise development strategy, business model, production process, product management and service.... Only through continuous innovation can we truly achieve a sustainable coffee empire.

Smile service, customer first

Senna left Bank adhering to the "customer first" service concept, to customer needs as the mission, wholeheartedly to meet customer needs. "smile service" brings customers a good mood and brings good economic benefits, social benefits and brand influence to enterprises.

Brand advantage

First, the brand is profound, and the market positioning is accurate.

Senna left Bank Cafe, founded in 1686, from then on, until the 1920s, the coffee shop on the left bank of the Seine entered a period of unprecedented prosperity, and coffee stepped onto the historical stage for the first time as a cultural symbol. the world-famous left bank humanistic trend of thought has also begun since then.

In 2005, Sena left Bank, together with three hundred years of inheritance, the amorous feelings of the Seine River and the humanistic atmosphere of the left bank, crossed the sea and came to China, bringing pure left bank flavor to countless coffee lovers and providing more people with a "other place" far away from life. The purest Seine left Bank culture in France is perfectly combined with China's millennium civilization to bring it closer to the living habits of Chinese consumers.

Senna left Bank Cafe has become a shrine that countless people yearn for. "Sena left Bank" has therefore become a symbol, a symbol, a cultural heritage! The unique brand advantage is different from other cafes from the date of its birth.

Second, train actual combat talents on the basis of directly operated stores

Senna left Bank International Food and Beverage Management (Beijing) Co., Ltd. has many years of operation and management experience in the catering industry, with a complete training system and a standardized training system. Trainees are systematically trained by specialized trainers with many years of experience in coffee shop management.

The company carries on the training way of combining theory with practice for the trainees, (the head office appoints the store manager, chef, bar manager, etc., etc., long-term practical work, training within 12 months) to ensure the efficient management and operation of the chain store.

The company's headquarters in Beijing and Shanghai have set up intensive training courses for a long time. The training system is divided into three parts: general staff training, management training and manager training. The training covers the basic knowledge of opening and operating Sena left Bank Coffee Shop. It includes a comprehensive system of personnel distribution, equipment maintenance, personnel management, marketing promotion, customer and employee relations, food procurement, financial management and special skills, procedures, business secrets and technical materials used in coffee shops.

Professional production and research center to ensure product quality and research and development of new products

Sena left Bank has a professional coffee production and research center composed of domestic first-class coffee technicians, carefully selects world-class coffee beans, and has its own unique harsh standards in terms of origin, color, size, quality and so on. in order to ensure the mellow taste and high quality of coffee. At the same time, Sena left bank in the coffee roasting, there are professional technicians to strictly control the heat will be just right to ensure the quality of coffee. In addition, in the coffee grinding process, Sena left Bank has many years of experience in grinding coffee under the supervision of professionals. In the careful control of countless processes, a perfect cup of coffee was born. ? Senna left Bank Coffee production and Research Center is providing chain stores across the country with quality and taste unmatched by other coffee brands with its professional operation and strong radiation. Sena left Bank Coffee Store, Senna left Bank Hotel continues to develop and research dishes and crafts to adapt to different regions of China in the actual business process, and train chain store professionals.

Fourth, gather top talents in the industry and build a professional management team

Senna left Bank team is built by a group of elites who have been engaged in coffee chain operation for decades, dedicated to helping every insightful person eager to own a coffee shop to realize his dream. The professional operation team will provide Sena left bank franchisees with valuable experience in the market; at the same time, they will provide free consultation, door-to-door guidance and pre-store operation and other exclusive services to protect your career.