Coffee is the origin of coffee discovered by goats.

Like books on red wine, most books related to coffee teach people how to recognize aroma and satisfy more functional pleasure, that is to say, they can put a timely patch on people's still-cracked taste, and even if not, they can also be used as conversation materials. As for the origin of consumer culture, few people will explore it, and there are not many introductions. In terms of coffee culture, Mark, a former business journalist, can be regarded as a readable book.

The book was revised and republished in 2010, and although it sounds like a "history" now, from the occasional discovery of coffee in Ethiopia to the popularity of Starbucks, coffee has been presented in a panoramic manner in the past. Some readers said, "this book introduces the complete history of coffee, beautifully written, and you can always be interested in reading it."

When it comes to the beginning of coffee, it is interesting that, in the author's story, a group of goats becomes the protagonist of the story. It is said that in Ethiopia, a group of goats danced excitedly after eating coffee fruit, which stunned the owner of the goat, a shepherd named Kaldi, and then there was the intersection of coffee and human beings, and even in today's Ethiopia. Coffee has even evolved into a ritual in which the process is endowed with dignity that you can't feel in any cafe in the metropolis. Similarly, its social function has been well inherited, whether it is chatting with friends over a handful of hot drinks or brainstorming with business partners, coffee is acting as an important medium.

It is said that, apart from rice, wheat and corn, coffee is the most consumed plant fruit, which partly illustrates the importance of coffee, especially for Latin American countries such as Brazil and Colombia, which concerns the country's economic lifeline and tells the heavy history of national suffering. You can smell coffee and the smoke of war through the author's words, see coffee as a bargaining chip between countries, and even anecdotes about the topic of red berries and male physiological disorders in the UK.

In addition to the economic and cultural perspective, the author also makes a complete review of the rise and fall of coffee-related companies, including well-known coffee brands such as Nestl é, Maxwell and Starbucks.

However, some readers say the book overstates the infighting in the US coffee market, weakens its global perspective, weakens the theme of how coffee has changed the world, and puts more strokes in the early 20th century.