Personalized Advertising Company: not only a coffee shop but also an advertising company

Work is play, and play can make money. This is the dream of many people, but not many people can make it come true. However, in an advertising agency next to the Huguang Guild Hall, there is a group of people who combine the two perfectly. In Yangchi Advertising Media Company, there is no writing room, no exclusive desk, let alone a 9-to-5 schedule. There is a sunny back garden and a bar responsible for making all kinds of delicious coffee and snacks. This is the advertising company founded by Xu and Lao he, and it is also a coffee shop.

Xu, who has been working in advertising for ten years, has always wanted to have a job without attendance, and his partner, Lao he, has also had a dream of opening a coffee shop for many years, so when the two men were looking for office space for their new company, they took a fancy to it. A Yangchi advertisement, which is both a coffee shop and an advertising company, was born. There is no time card, there is no so-called late and early departure, to go to work is to bring a notebook, drink coffee, talk about ideas, and then finish the work.

Xu calls such a creative team a "virtual team". "in the past, no matter what happened, I had to sit in the office for a day, sad and inefficient," he told reporters. " Lao he, his partner for many years, also believes: "clients often only give you a job before 6 p. M., if you work in the company, it means that a good day is basically wasted."

Now, everyone has their own base, and when they are busy, they are busy making coffee in front of the computer. In their spare time, people can travel or stay at home to play games, or they can be "waiters" in cafes.

Interestingly, once the company's customers have been here, they will use it as their non-staff conference room and office. Liu Yong, a member of the virtual team, said that they used to go to the client company for meetings, but since bringing customers to this novel office, customers will take the initiative to change the venue of future meetings here.

"there are also clients who sneak here to write a plan for the day, and they talk and laugh and get the work done." "in this industry, the key is to communicate with customers," said Chen Jing, a colleague of Liu Yong. "now when we sit together in a coffee shop that has nothing to do with business, we can have more ideas and come up with more new ideas when talking about work."

In the company's attic, they have a small cinema of their own, which is filled with tatami, and everyone can only sit on the ground. On weekdays, the attic is used to entertain guests who come to the store to enjoy literary movies. The rest of the time, the company's virtual team will invite customers here for regular communication meetings.

"there are actually a lot of personalized advertising agencies, but there are very few cafe-like advertising agencies like us, and many customers are surprised and envious." Xu said proudly.