Coffee review

Are the coffee and milk tea in Zhongguancun dreaming?

Published: 2024-11-08 Author: World Gafei
Last Updated: 2024/11/08, The coffee smell on the vanilla latte was accompanied by delicate foam, and the prime minister took a sip, and the next day, the 3W cafe made headlines. Meanwhile, next door, Liu Qiangdong, chairman of JD.com Group, and Zhang Zetian, sister of milk tea, toasted the opening of JD+ Intelligent Milk Tea House, accompanied by a steady stream of people coming to buy the same coffee from 3W Cafe. 3W Cafe is not new because

中关村里的咖啡和奶茶都在做梦

The coffee smell on the vanilla latte was accompanied by delicate foam, and the prime minister took a sip, and the next day, the 3W cafe made headlines in the media. At the same time, with a steady stream of 3W cafes coming to buy "Prime Minister's same Coffee", next door, Liu Qiangdong, chairman of JD.com Group, and Zhang Zetian (sister milk tea) toasted the opening of the "JD+ Intelligent Milk Tea House".

3W Cafe is not new because it was founded four years ago, and now there are more and more cafes in this street and even all over China. The prime minister's visit brought a positive signal that 3W Coffee, Lachoe and Lenovo stars, platform companies serving entrepreneurs will usher in more government support.

Unlike four years ago, the era of entrepreneurship has finally arrived. Does the bubble in the coffee cup reflect the bubble in Internet entrepreneurship, dangerous and delicious? In China, most people see more opportunities to stabilize markets than in Europe and the United States.

In the eyes of many entrepreneurs, this wave of opportunities in the mobile Internet era is just like the last wave of opportunities born in Silicon Valley in the United States. The garage, which gave birth to giants such as Hewlett-Packard, Google, Yahoo and Apple, has long been regarded as a unique entrepreneurial phenomenon and culture in the United States. Similar to American garages, Zhongguancun in Beijing is also the birthplace of many Chinese technology companies, such as Lenovo, Sohu, Baidu, Xiaomi and many other new and old-school companies, such as Liu Qiangdong, who opened a milk teahouse on Entrepreneurship Street. JD.com Multimedia, which he founded at that time, is in an office building 2 kilometers away from the store. In addition, it is also a gathering place for the exchange of all kinds of information resources. Garage Coffee, also located on Chuangye Street, describes its location in this way: on the back is the Tencent Building with a QQ profile picture, not far away is Patriot and Sina, and further east is Microsoft. Innovation works is no more than 600m away from garage coffee. There are also countless growth companies around.

Cafes have the same hopes and expectations as "garages", but unlike American entrepreneurs who simply start their businesses in their home garages, there are ambitious businesses vying to be business incubators behind them. They hope to use coffee or milk tea to fulfill their dream of building the whole mobile ecology.

Taking a sip of Internet coffee and tasting the slightly bitter bubble full of American hope under busy and heavy pressure has become a symbol of an era and a group of people.

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