The Road to the rise of China's "Kopi Luwak" Independent Brand

Life is a kind of art, life is a kind of art, food is a kind of art. Everyone yearns for a noble life and enjoy noble food.

Coffee, which always gives people a kind of elegant and noble representative, is the object pursued by literati. Coffee is a kind of culture, and tasting coffee is also a kind of art. Kopi Luwak is one of the luxury goods in the world, symbolizing not only nobility, but also the continuation of coffee culture.

In 2014, an explosive news about China's coffee industry was broadcast on the Agricultural Economic Channel of China Central Television (CCTV). The production right of the "Kopi Luwak", which has never been interested in the world's top coffee, suddenly fell in our country, ushering in the only enterprise in our country ranging from civet breeding and coffee growing. production and processing to the sale of Kopi Luwak. Baoshan Fuyin Coffee Manor Co., Ltd. since then appeared in the eyes of consumers, appeared in the history of China's coffee industry, pushing China's coffee to a new height in history.

Since the news report, it has received great attention from people from all walks of life, domestic and foreign experts, industry leaders, domestic and foreign ambassadors and investors have come one after another. Among them is Ted, former president of the Fine Coffee Association of America. Mr. Green, and expressed approval.

According to the analysis of industry experts, at present, most of the quality of Kopi Luwak in China and even all over the world is questioned, and the global output is only more than 1,000 kilograms of real musk cat shit coffee, resulting in a flood of fake products in the current market, with most counterfeit products. According to the person in charge of Fuyin Coffee, the annual output of civet coffee is only about 200 kilograms, and the products are quite scarce. In the face of a huge market, demand is obviously in short supply.

The take-off of a national enterprise depends not only on the huge market, but also on high-quality products. To create our own brand and go global is the goal of our enterprises in various industries at present, which makes our country change from a big processing country to a big brand country thoroughly.

It was learned from Zhao Maorong, person in charge of Fuyin Coffee, that in order to ensure the continuous improvement of the output and quality of the "Kopi Luwak", wildlife research and Yunnan coffee planting research institutions will be set up in the future, specifically for wild civet culture and reproduction research and Yunnan coffee planting technology research, with the strong support of animal and plant researchers. In the future, China's only private enterprise form of civet research and coffee planting research institution will be established. The person in charge of the enterprise promised to use part of the funds for the sale of musk cat shit coffee as research expenses, to support wildlife research and to make due contributions to the protection and development of China's boutique coffee, to improve the income of Yunnan farmers and to promote Yunnan coffee brands to the world.

Baoshan Fuyin Coffee Manor Co., Ltd. to "integrity-based, pioneering and enterprising, attach importance to cooperation, product quality as the core, service first as the purpose." Carefully brewing each coffee to create a reliable high-quality agricultural brand.