A good port with the basic elements of coffee shop operation

As an emotional industry, running a cafe is very popular with fashionists. while making money, it can also take into account the pursuit of the taste of life, which is indeed the best choice for both worlds. Therefore, many cultural people who are new to business like to run cafes, which make them have a rich humanistic atmosphere, thus making them more attractive. As a matter of fact, there is an upsurge of running cafes in large, medium and small cities in China.

If you want to open a shop, you might as well try opening a coffee shop. So how can you run a caf é without losing your taste? How can you be regarded as a member of the Happy Family of a first-class cafe? Obviously, if you understand the main points of running a coffee shop, you can get rid of such an unfounded state. As your life becomes more interesting, you also find that your business, social and management skills have become relaxed ever since.

Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main goal is the category of fun. Because of the direct contact with consumption, the changes of consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the premise of opening a shop.

A good port

The right location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate spot, the success rate of the business is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so they should pay more attention to the choice of location, which will be the starting point for the success of cafes.

Excellent coffee

In a coffee shop, the constituent power of coffee must be very strong. No matter what kind of coffee it is, if the price is on the high side, or if the coffee quality is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase regular customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops.

Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

Excellent service

The most direct thing is that when waiting for guests, the service staff of the cafe should have an elegant posture, pay attention to clothing, make-up, and other appearance; when receiving customers, they should have an appropriate expression and attitude. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In short, the service capacity of cafes must use the comprehensive activities of various factors such as "people", "equipment", "convenience" and so on.

In other words, the success of a cafe basically requires the effective use and cooperation of the three elements of "port", "coffee" and "service". At the same time, at the time of operation, the collection of relevant information, such as frequent competition and changes in consumer demand, should also be mastered at any time for management adjustment and improvement.

Small heart virtue

When we enter the cafe, the first feeling should be the place to drink coffee!

Professional waiter introduction: Hello: Sir (miss), what kind of coffee would you like? We have...

General waiter introduction: Hello: Sir (Miss) would you like tea or coffee?...

Comparing the two, we will find that the latter gives customers more choices! Plus this is China! So many male friends generally choose to drink tea! Especially when several male friends get together, that is a pot of tea, sit for a day! This is the problem of the quality of service in a cafe.

However, according to the national conditions, people who open stores often want their cafes to be big and stylish. As a result, the effect of the decoration is a Chinese and Western restaurant! It is simply out of the ordinary. So in the end, everything wants to make money.

Have to let the waiter say: Hello! Would you like a drink or a meal, sir (miss)? (, what does it mean to drink), or have a drink, (in people's mind, the drink feels like milk tea or something made out of 2 drinks, so it's hard to think of coffee). As a result, in a so-called cafe, drinking some white wine and eating braised meat! Haha ~ the overall quality of the waiter's training is a focus worthy of everyone's attention!

Someone in the service industry is a very humiliating industry ~ that is because he does not have a sense of service and does not feel happy to serve his own body and mind for others! This shows that we Chinese waiters require what kind of women, what age, temperament and so on! However, abroad! We can see the 40-year-old waiter! It's not that they don't pursue, at least they prove to be richer than you!

In fact, service should be a kind of happiness derived from itself.

[story: after the coffee is cooled]

One day, a guest came to a coffee shop and asked for a cup of hot coffee. The waiter has just brought the coffee to the stage, and there is a phone call for the guest in the nearby business center. The guest hastens to answer the phone and won't be back for about ten minutes.

When they came back, the guests found that the coffee was cold and complained that it was not hot. The waiter changed a pot of hot coffee for the guest after asking his permission.

When the waiter brought the hot coffee to the guest, the guest said sheepishly, "Sorry, it took me too long to answer the phone, so the coffee is not hot. It's not that your product is bad." The waiter smiled at the guest.

[comment]

Although the reason for the cooling of the coffee was caused by the long time for the guest to answer the phone, the waiter did not explain too much to the guest, fully respected the guest, and immediately changed a pot of hot coffee for him after asking the guest's consent, which reflected a good sense of service and gave up the right to the guest. In front of the good self-cultivation of the waiter, the guest also apologized and said sorry.

However, in this case, it would be better if the waiter could be more careful, realize that the coffee might get cold when the guest comes back, and ask the guest if he wants to change the hot coffee in time.

There are two problems: one is service, which is the most important. Don't take immediate interests seriously. If you just change a cup of coffee, you may turn him into a long-term customer. This profit will be big, and second, the service is not good. If there is a coffee incubator, this will not happen.