Three kinds of orientation of Coffee customers

The first category, office workers group

Office workers refer to salaried people employed by enterprises and generally point out that social work has not yet retired. Commuters usually commute because most of them have to commute to and from the office area where they live. Generally speaking, they all have a certain degree and a stable income. And the characteristics of these office workers are often experienced in metropolitan or big cities. These people are well educated, develop the habit of drinking coffee, and like to try different tastes of coffee.

The second category, nightlife groups

Nightlife generally refers to the activities that prevail among human beings from dusk to early morning. Night activities are generally regarded as compared to formal activities such as daytime labor, and the term nightlife is often biased towards entertainment. Many fans who like to stay up late to watch football games taste a cup of coffee at the same time, and office workers who need to stay up late to work also like to relieve their tired heart late at night.

The third category, fashionable young people

Fashionable young people refer to people with fashionable values and rich concepts in the lives of young people. Fashionable young people like to stimulate and explore new tastes of life. They tend to diversify and follow international fashion, and regard drinking coffee as a new way of life.

Pascucci coffee brand can reasonably improve the mode of coffee operation by analyzing the target customer groups and exploring the positioning of coffee consumer groups, and grasp the market with the maximum profit value.