Espresso elegantly floats into the largest coffee market

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With the improvement of people's living standards, urban people have begun to chase the coffee shops on the street in recent years. Enjoy the fragrance of the drink in the coffee shop, experience the beauty of life, without the need to travel, you can taste the pure delicacy from all over the world. Like red wine, coffee has become a fashion culture.

Today, young people in China can easily name many kinds of coffee, such as cappuccino, latte, caramel and so on. The rapid penetration of coffee culture makes many international coffee chains see business opportunities and enter the Chinese market on a large scale. Not to mention the European and American coffee shops represented by STARBUCKS and COSTA are full of all kinds of shopping malls and office buildings. Many roadside shops that operate freshly ground coffee and even coffee shops for foreign friends have also become a fashion gathering place.

It is reported that by the end of 2013, the number of cafes in China was about 28000, including more than 8400 chain cafes. In the past five years, the number of cafes in China has almost doubled, and the coffee industry is growing at a rate of 25%.

In the autumn of 2014, Caffe Pascucci, the oldest coffee chain in Italy, officially entered China. With its handmade espresso, rich product system and unique elegant culture, it is recognized by the market and is highly sought after by urban consumers.

As the largest local coffee chain brand in Italy, Pascucci, with a history of 130 years, takes the urban middle-and high-income class as the main consumer group, spreads coffee culture, brings Italian elegant and luxurious culture to consumers, and combines Pascucci brand products and services, promotion model and store environment with the elegant and modern characteristics of Italian culture to create brand differentiation.

Italian culture's elegance, dedication to craftsmanship and urban culture make espresso unique. Italian coffee plays an important role in the world coffee culture. In the bustling urban areas of Italy, every few steps, you can encounter a coffee shop, even if it is a remote path, the aroma of coffee can be heard everywhere. Italy has a long history of coffee culture, but also has an extremely mature coffee market. Caffe Pascucci (Paskucci Coffee), as the representative of Italian coffee chain brands, introduces the authentic and quality of Italian coffee culture in China.

Today, people can easily drink a bag of instant coffee for 1 yuan at home, so why are coffee shops worth tens of yuan a cup still popular? Coffee as a relaxing way, the taste of its products does not represent all of the coffee culture. The decoration style of the store, the music atmosphere played, the taste of diners' clothing and even the placement of chairs will directly affect the mood of consumers to enjoy coffee.