CAFFE PASCUCCI Secrets of Evergreen: How to Survive 132 Years

Under the background of economic globalization, the competition in the international coffee market is becoming more and more fierce, the taste of consumers is becoming more and more fastidious, and the pursuit of fresh stimulation is becoming more and more intense. In such an atmosphere, the possibility of a brand's long-term survival seems to be getting lower and lower, let alone growing.

However, CAFFE PASCUCCI, a 132-year-old Italian coffee brand, has done just that. In 1883, the PASCUCCI family began to trade in imported spices and coffee beans. For more than a century, PASCUCCI adhered to the family mission of "one hundred years of Classic quality Glory" and opened Italian cafes all over the world from its headquarters in Montechernione. At this moment, the brand power of CAFFE PASCUCCI is particularly striking.

Perfect quality is always the same

If you want to understand the brand power of CAFFE PASCUCCI, the first thing to mention is its quality-adhere to perfection, and do whatever it takes to be perfect! In terms of raw materials, CAFFE PASCUCCI has set up plantations in the world's three largest gold producing areas to ensure that organic coffee beans grow in a good natural environment. In baking, CAFFE PASCUCCI's slow baking process is patented, coupled with modern computer technology, to make every coffee bean give out the best aroma! In the preparation process, CAFFE PASCUCCI adheres to the essence of Italian coffee and insists on the craft of hand-drawn flowers to ensure the rich taste of coffee, so that each cup of coffee has the best taste and artistic appreciation!

For more than a hundred years, CAFFE PASCUCCI has always adhered to the brand mission of "perfect a cup of coffee to the last sip" and opened more than 1500 Italian cafes all over the world.

Strict standards are unified around the world

CAFFE PASUCCI attaches great importance to the quality standardization of global stores, the establishment of coffee colleges, training professional coffee talents, but also to join stores to provide professional training services! The headquarters will send people to the franchise store to do face-to-face guidance from time to time. For example, in the Springs Olai store in Beijing, there are florists from the Italian headquarters to perform the flower show! "No matter where you are in the world, as long as you walk into the CAFFE PASCUCCI store, the coffee quality, experience and service you enjoy are the same and unparalleled." This is not only CAFFE PASCUCCI's solemn commitment to consumers, but also the global standardized management principle that the brand always adheres to.

Creative Fashion Passion

As a century-old brand, its long history does not make CAFFE PASCUCCI rigid and resting on its laurels, but constantly absorbs fresh elements. For example, research and development of new coffee drinks, creatively integrate coffee with traditional desserts to make a dense, sweet and refreshing coffee, bringing customers an unusual coffee experience!

In addition, CAFFE PASCUCCI attaches great importance to the capture of fashion elements, invites world famous models to endorse, stage Italian fashion charm, and sponsors the Honda team of the World Motorcycle Grand Prix (Moto GP), demonstrating Italy's speed and passion! Things that seem to have nothing to do with coffee, but let CAFFE PASCUCCI this century-old brand full of fashion, attracted the attention and love of many young people!

Adhere to the perfect quality and global promotion, do not change the original intention and promote innovation, this is the secret of CAFFE PASCUCCI standing for a century, everlasting youth! As a traditional Italian coffee brand, CAFFE PASCUCCI adheres to the essence of Italian coffee on the international stage and has withstood the double test of market and time!

After years of extraction, PASCUCCI coffee fragrance, Didi mellow floated into the heart of everyone who likes Italian coffee! We expect that CAFFE PASCUCCI will gain a lot in the emerging coffee market in China after joining hands with the experienced DIFU Holdings in the leisure catering chain.