Coffee Culture in Vienna Coffee Culture History

Coffee is something Viennese people are proud of. Viennese even compared it with music and waltz, called "Vienna Three Treasures", which shows the love between Viennese and coffee. Some people say that Vienna is "five steps and one coffee". This may be a poet's exaggeration, but Vienna has a large number of cafes. From coffee booths on street corners for people to stand and drink, coffee shops near universities where students gather, to rich and luxurious cafes near theaters and imperial cities, there are at least dozens of cafes, some of which open at 6:30 a.m. and close at 2 a.m. Therefore, it is not an exaggeration to say that the air of "Music Capital" is not only flowing with the rhythm of music, but also filled with the fragrance of coffee.

Coffee drinking has become a part of life in Vienna, and for the price of a cup of coffee one can meet friends in a cafe, play chess, read books, write books, read newspapers (usually newspapers from many countries), or watch TV in an obscure corner in a laid-back atmosphere. Some coffee shops have their own clientele: painters, writers, or politicians; most coffee shops have a diverse clientele. Vienna's most famous café is the Central Cafe, located in the city centre. Before World War I, it was a gathering place for famous poets, playwrights, artists, musicians and diplomats. Some people say that it is the cradle of many Austrian poems, plays and novels, which may be exaggerated, but Mozart, Beethoven, Schubert, Strauss and his son, the "Waltz Dynasty", are all frequent visitors here.

Today, the Central Cafe is thriving, but no matter how crowded it is, guests can stay as long as they want, a century-old tradition of Viennese cafes. There are also many high-profile cafes in Vienna, which are always closely related to some famous people in the past or present. Viennese like to tell visitors which cafés artists and writers meet frequently and which cafés politicians meet journalists. Viennese coffee comes in many varieties, from black coffee to coffee with milk in various colors, each with its own characteristics, suitable for different tastes, and each with its own name. So, walking into a Viennese cafe and simply asking for a cup of coffee can overwhelm the waiter, because there are at least 40 varieties of coffee. If you don't know much about coffee and want to experience the unique atmosphere of a Viennese cafe, order the "Melange" we mentioned earlier. This espresso is completely Viennese and has a long aftertaste. Whichever coffee you order, you get a glass of water at the same time, for no reason other than that the water in Vienna is particularly cool and delicious. But if the waiter brings the guest a second glass of water, it means "you've been here too long."

Viennese have a sweet tooth, and they often like to order a cup of coffee with a nice dessert. Vienna has a lot of desserts, but for coffee people like the Gugelhupf, a hollow omelet typical of Vienna. The availability of newspapers, pictorials and magazines for readers to read is a cultural feature of Vienna cafes, which also has historical roots. It is said that before coffee was widely accepted, many cafes in Vienna had to offer free newspapers to attract customers, because newspapers were expensive at that time, and a newspaper cost twice as much as a cup of coffee. Of course, this entertaining role of the newspaper no longer exists today, but it has survived and constitutes the cultural taste of the Viennese café.