The power of coffee roasting the charm of freshly roasted coffee beans

World-famous coffee enterprises regard strong coffee roasting technology as the key to their development, and many coffee people regard mastering professional coffee roasting technology as the only way for their own development.

Many friends who love coffee will plan to open their own cafe and want to have their own coffee space while enjoying coffee. Spend your pleasant time in a space full of sweet coffee.

And all of these are inseparable from coffee roasting. So what does coffee roasting have to do with all this?

First, famous cafes all take baking as a strong support for their development.

There is no need to say much about the baking power of famous cafes such as intellectuals, Blue bottle and Shu Dun City. Starbucks, which we hear every day, also started with professional freshly roasted coffee. Not only premium coffee needs fresh roasting, Italian coffee requires fresh roasting as much as boutique coffee.

1. The charm of fresh baking

The flavor of coffee beans will reach the best drinking condition a few hours after the coffee beans are baked. Moreover, this attenuation will be very obvious in the first few days.

We can do a very simple experiment, the same beans, every 2 days, 4 days, 6 days for the same baking, cup test under the same conditions, we can clearly feel the great difference in flavor. Grinded coffee loses its aroma 50 times faster than whole coffee beans, losing it in a few hours or less.

Roasted coffee beans are more likely to cover up the defects of many raw beans, and if they are hand-baked, this possibility will be eliminated before they are put into the oven.

The same batch of beans, after different baking methods, will reflect different flavors, and even the extraction of coffee will also change. When a coffee bean can really achieve a free flavor in the hands of a roaster, the feeling is unparalleled.

2. Baking flavors suitable for customers

Perhaps the cafe owner thinks that his customers have not yet reached a very high level of taste. For coffee drinking, it is still in its infancy. Do not forget that the greatest weapon of a customer is comparison. When he compares before and after, or after comparison with his peers, he will know which flavor he likes, even if he does not understand it.

Therefore, baking, suitable for the taste that your cafe customers like, may be a very important part. When your customer feels that only you know his taste buds, he can't drive him away and advertise it for you.

1. Boast one's own brand characteristics

There is no way to describe your brand more clearly than someone who is fully aware of the quality of his coffee. Compared with making up stories, this feeling of looking back on one's own experience is so real that customers are moved by it, and the harmony between the outside and the inside is the most perfect recognition and interpretation for coffee people.

Second, coffee roasting promotes baristas.

1. A deep understanding of coffee

Many people think that baristas delve into how to produce, or how to steadily produce a perfect cup of coffee. But if you get in touch with them too much, you will find that they care so much about making raw coffee beans taste so much. For a type of beans, it is not only to understand its species, origin and batch, but more importantly, from the moment the raw coffee beans are put into the stove, they begin to control the flavor of coffee beans until they are drunk in the mouth. This series of continuity is the only way for baristas to have a deep understanding of coffee, and it is also a great way for them to make continuous progress.

2. Firmly grasp the flavor of coffee

Although the species, origin and batch of coffee play an innate role in determining the flavor of coffee, it is not groundless that seven percent of the flavor of coffee depends on baking. Coffee from the plant fragrance of raw beans, after baking and recombination to produce nearly a thousand flavor ingredients, without skilled coffee roasting technology can not be achieved. To embody the perfect flavor of coffee is the ultimate goal of every coffee roaster. There are many factors that affect the roasting process, so the perfect roasting process of coffee can be called the art of roasting.

3. Improve your self-confidence

Because he knows a lot about the coffee beans baked by himself, he is very confident whether he makes them at ordinary times or participates in the World Series. This familiarity comes from the confidence in the technology, the grasp of the process, and the full understanding of coffee. Even the creative coffee, which is updated every year, is a hundred times more confident. It is up to you to decide what flavor to show. How can you not be confident?

Third, the relationship between baking and business

1. The impression of the roaster on the customer

We are all used to the amazing effect of a professional coffee machine on the bar, and even customers who don't know much about it will be impressed by the professional appearance. But when a customer sees his beans, he feels how respected his taste buds are. The responsible attitude and professionalism of the cafe fascinates customers even more.

2. The added value of baking

Many people have smelled the aroma of ground coffee beans, and many people love coffee because of this aroma. But the aroma of roasted coffee is more attractive, when the two kinds of aromas are intertwined, it is unmatched by any aromatic agent. Let the whole coffee space filled with the charming aroma of coffee, can not be dispersed for a long time.

At the same time, the baker's craftsman-like focus in front of the roaster is a bright spot to attract consumers.

However, skillful baking does not produce immediate results. Only roasters who have experienced coffee roasting practice will have a deep understanding of the process from strangers to proficiency.

All kinds of data, all kinds of exploration, from time, financial resources, manpower, to patience, self-repair, it can be said that every baker has experienced a lot of twists and turns. Only talented bakers walk faster on the road, and more importantly, they also know that it is much more important to seek the right guidance than to fight in the wrong way.