How to open a pure Italian cafe

Find a prosperous business circle, open a pure Italian-style Starbucks, modern decoration, simple style, fast service, novel products. I think many people have this idea at first, but with the design, decoration, positioning and theme protruding, it finally leads to the deviation from the idea of the physical cafe, and finally their own coffee shop is operating in an "irrelevant" manner. stick to it, and finally face failure.

In June 2011, I met a returnee from Chongqing, a family of four, with two lovely mixed-race daughters. Her husband was British. Because she wanted to return home, she opened a pure-style coffee shop in Chongqing, and even came up with a detailed plan to "beat Starbucks", from raw beans to baking, from decoration to equipment. Let me very much admire the style of foreign affairs, this is not accidental, because before the implementation of the plan, "only the east wind".

We will envy Starbucks, and even deliberately emulate it. However, we ignore that Starbucks has excellent purchasing and sales channels of coffee beans in the early stage of setting foot in coffee stores. Coffee is the "gold" in the eyes of operators, and coffee beans are also "gold" in the eyes of coffee traders. Therefore, when there is no broad channel of coffee bean raw materials, your pure coffee shop basically loses its advantage at the starting point. In the operation of cafes, in my personal experience, building a good industrial chain is fundamental to the development of cafes, such as "self-baking", "coffee bean sales" and "coffee utensils sales". This is far more practical than a physical store. With the continuous enrichment of operation and management, you will find that your pure Italian cafe has many friends who like coffee, just like running a coffee supermarket!