What kind of instant coffee drinks do coffee fans like?

Why does the editor talk about this issue? In the beverage market, ready-to-drink coffee drinks have become the mainstream beverage category. Due to their convenience and mellow taste, consumers are interested in coffee drinks, but in fact, consumers may need some more innovative coffee drinks.

It is understood that some of the "coffee fans" who develop the habit of drinking coffee every day have a special liking for "heavy taste" coffee (coffee with strong coffee flavor, black coffee). This part of the crowd has their own experience in making coffee and brewing coffee, and is eager to share their own coffee making process and results through the Internet. If the coffee beverage can capture this group of consumers, I think the coffee beverage can quickly become popular with the help of this group of carriers. So what kind of products can make this batch of "ashes" coffee fans tempted?

I. The coffee taste of the product should be strong

There are countless ready-to-drink coffee drinks that are not strong, or that have a lot of saccharin and milk added to them. These products are only for the general public and have little effect on amateur coffee lovers. If you launch an extra strong black coffee, no matter what the price is, at least you can attract the attention of coffee fans. Or do you think they all like to make their own coffee, so why buy ready-to-drink coffee? This theory is not difficult to interpret in other fields. People are born with inertia. Because of this, human beings invented cars, planes, trains and high-speed trains to facilitate themselves. Ready-to-drink coffee explains the same thing.

Second, advertising gimmicks to find the focus

In advertising propaganda must be the most attractive point of the product consumers with the most concise statement expressed. Success is the slogan that people remember instantly. If you point out the refreshing effect of black coffee and express some provocative advertising slogans such as drinking tonight to ensure that you can't sleep, don't believe you to challenge, etc., you can completely capture the psychology of young consumers who like to challenge themselves. Will try to drink can not sleep, so spread ten, ten spread hundred, a new ready-to-drink coffee drink is very easy to fire up like this.

Third, the retail price should be differentiated from other ready-to-drink coffee

The price of black coffee or vegetarian coffee is relatively high due to the need to choose better quality coffee beans, and no milk and saccharin are added. Price positioning more set aside some profits, after all, the consumer is not aimed at the masses of consumer groups, coffee fans have a certain pursuit of coffee. Of course, the price should not be too high. If the price is higher than Starbucks, it will be difficult to establish a foothold in the ready-to-drink coffee industry.