Why are instant latte drinks so popular with consumers?

In China, lattes are now as popular as pearl milk tea, which was once a popular drink on the streets of Taiwan. What makes lattes attract so many loyal fans? Don't worry, here's why the latte drink is so popular with consumers from various angles.

Many people like to drink lattes, and their personalities seem to bear some resemblance to lattes. Some people say that happy lattes represent a kind of fashion. However, the character of the latte is more like that of Taoism, which emphasizes the integration of the heart and the outside world, which is very consistent with the traditional Chinese personality. People with latte character do not pursue other people's appreciation and deliberate like petty bourgeoisie. They are more casual, the kind of urban people who integrate tradition and avant-garde, they have a pioneer side, such as to live the life they like, not to be influenced by others, at the same time, they do not reject tradition. The lives of those with latte character also have its specific material symbols.

Lattes are so simple. They only want to live the life they like, even if they are not very rich, but as long as they choose it, they will enjoy it, even though it may only be a cup of coffee. But they can inadvertently radiate a lot of fragrance and freedom!

The relatively small content of lattes is also a good entry-level attempt for coffee fans who are not interested in coffee concentration, catering to the taste of the public so that lattes account for more than 75 per cent of sales of ready-to-drink coffee drinks, instant coffee, and even freshly ground coffee such as Starbucks and costa. The number of ready-to-drink coffee drinks may be even more exaggerated. Ready-to-drink lattes can be found everywhere in supermarkets, and it is conservatively estimated that more than 85% of ready-to-drink coffee is named after lattes. You can see how popular the latte is.