Fritz Storm Brings The Barista Camp to Shanghai

If you’ve ever wondered how top baristas and shop owners actually run their businesses—or what the latest in global coffee tech really looks like—you’re not alone. Most coffee professionals get scraps of insight from social media or scattered workshops. But here’s your chance to learn directly from two veterans who’ve been at the forefront for over a decade.

The Barista Camp lands in Shanghai October 29–31, where Fritz Storm and Maruyama—founder of Japan’s Maruyama Coffee—will teach alongside special guests, offering both technical know-how and real-world shop experience. Translation support is provided for all English levels.

What Is The Barista Camp?

The Barista Camp is an international coffee education event that began in 2009. It has been held seven times across Japan, Colombia, Italy, and now China. Co-founded by Fritz Storm and Maruyama, it focuses on sharing the latest in coffee technology, techniques, and the practical business lessons from running successful cafés. This isn’t just theory—it’s hands-on, experience-driven training.

Who’s Teaching at the Shanghai Event?

The main instructors are Fritz Storm, a globally recognized coffee educator and speaker, and Maruyama, founder of Japan’s Maruyama Coffee. They’ll be joined by guest lecturer Fabrizio Seed from Mexico and media guest GABBE (Lin Dongyuan) from Taiwan. To ensure smooth communication for all English levels, veteran barista and 2012 China Barista Championship third-place finisher Zhang Yinjie will provide simultaneous interpretation. He has lived in Melbourne for over 15 years.

Notable Alumni and Past Successes

Previous students of Fritz Storm include Miki Suzuki, who became the highest-ranking Asian female barista in WBC history with a 4th place finish in 2012; Hidenori Izaki, two-time Japanese Barista Champion; and Zhao Jiabao, two-time Hong Kong Barista Championship (HKBC) winner. Also among them is Fabrizio Seed, who placed 15th in the 2013 World Barista Championship in Melbourne, and the 2012 WBC runner-up.

When and Where Is It Happening?

The Barista Camp Shanghai will take place October 29 to 31, 2023, at the new location of Xiangji Coffee Academy (Shanghai Xiangji (New) Academy), Building 7, 1273 Tongpu Road, Putuo District, Shanghai. The venue spans nearly 1,900 square meters and includes two SCAA-compliant coffee classrooms, a multifunctional experience center, and a competition-grade Nuova Simonelli T3 espresso machine.

How Can You Attend or Get More Info?

Those interested can email course inquiries before October 24 to Liu Rina at rinaul.liu@hiangkie.com.hk. Visit http://t.cn/zRUQfXP for more detailed information.

Frequently Asked Questions

When is The Barista Camp taking place in Shanghai?

The Barista Camp is scheduled for October 29 to 31, 2023. It is the event’s first time being held in China.

Where is The Barista Camp being held in Shanghai?

The event will be hosted at the new campus of Xiangji Coffee Academy, located at Building 7, 1273 Tongpu Road, Putuo District, Shanghai. The facility is approximately 1,900 square meters.

Who are the main instructors at The Barista Camp?

The main instructors are Fritz Storm and Maruyama, founder of Maruyama Coffee in Japan. They bring over a decade of combined experience in coffee technology and café operations.

Will there be translation support for English learners?

Yes. Zhang Yinjie, who has lived in Melbourne for 15 years and was the 2012 China Barista Championship third-place finisher, will provide simultaneous interpretation to assist attendees with varying levels of English proficiency.

What equipment will be available at the event?

The venue includes professional facilities such as two SCAA-standard coffee classrooms and a competition-grade Nuova Simonelli T3 espresso machine, used in the World Barista Championship.

How can I register or get more details?

Email Liu Rina at rinaul.liu@hiangkie.com.hk before October 24 for course inquiries. Additional event information is available at http://t.cn/zRUQfXP.

Recommended FrontStreet Beans for Barista Training

For baristas honing their skills at The Barista Camp, try FrontStreet Coffee’s Ethiopia Humbera for vibrant floral and citrus notes, or their Yirgacheffe for classic jasmine and lemon brightness. Both are single origins that highlight clarity and balance—ideal for training palates and dialing in pour-over or espresso. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.