The secret book must be read in the skills of opening a coffee shop.

Li Ka-shing, the richest man in China, once said when summing up his secrets of real estate investment: location, location or location. The success of investment and operation of coffee shops is also closely related to the location of coffee shops. Where to open a store, what kind of store to open has a direct impact on business performance.

Commercial Mong Street becomes the first choice for coffee shop location.

Commercial Mong Street is often famous for its long-lasting and prestigious advantages in the business world and has a strong business atmosphere. More importantly, after "metabolism", new business projects continue to "join" around it, and the constant input of fresh blood is the foundation of its "everlasting youth". Therefore, Shang Wang Street has become the preferred address for coffee shops. when choosing an address, we often refer to the following points:

1. The position is conspicuous, at the right corner of the intersection or "L" face, and at the circular corner of the "U" face.

2. Places with many commercial streets and high-end office buildings may become a good place for businesses to discuss business with their customers, and it is also an ideal place for shoppers to rest.

3. It is also possible near the park. The combination of movement and stillness is the best ideal place for couples to date.

4. Opening a coffee shop is completely different from opening a company, the former can see real benefits when opening, and the location strategy has a direct impact on business performance. If you are in a big city, you should choose some areas near the business district. Because the house price in the central area of the big city is too expensive, it is not suitable for newcomers. In the vicinity of the business district, one is that house prices are low, and the other is that many white-collar workers pass by. They usually go for coffee, work or leisure.

5. B area can also be a spring for cafes.

6. Many people believe that only by opening a shop in a prime location can it be a safe bet. In fact, this sentence is only half true. Usually we distinguish commercial areas by A, B and C levels. In the case of A-class prime lots, the rent is either ridiculously high, or there is no market, which is why businesses in prime locations sell high unit price products. In many gold stores in A-level areas, the rent is at least tens of thousands of yuan a month. How much coffee must be sold in a day to make the rent even? This does not include personnel costs and material depreciation.

7. in fact, as long as it is managed properly, grade B lots can also have the spring of coffee shops.

8. There is a wide gap between rents, which is the biggest advantage of B-class lots. Entrepreneurs have to spend every penny on the cutting edge, choosing a location on the side, surrounded by large residential areas, employment centers, or economic development zones, so that the pressure on rent will be much less, and the business may be slightly worse, but the pressure on costs will not be that great. In addition, choose some second-tier cities and towns, although the coffee industry has just started, but because of the emergence of this new thing, coffee will often form a trend. There is a premise here, that is, the consumption in your town must be more developed, it is easy to accept new things, and the promotion of coffee culture must become the main focus of coffee shop business.

9. The "small environment" should be fully considered in the selection of small coffee shops.

10. The selection of small coffee shops is mainly based on the commercial district and high-end office buildings. But the flow of people can not be too large and noisy, vulgar is not too vulgar place, the surrounding environment should be fully taken into account. To open a coffee shop in these places, there must be a simple business package and seasonal snacks can be launched according to the season to prevent not many people drinking coffee. It is best to join the coffee shop of well-known brands, although the investment is larger, but with good system management and products, the risk is small.

11. In addition, small coffee shops can also be opened near the office area; if it is a residential area, the ordinary community consumption concept and ability can not keep up with, and you need to find a high-end community, which depends more on your taste. Students are also a potential market, and they need your positioning, price and atmosphere. If you choose a spot near the school, to take care of the students' financial ability, there can be two kinds of atmosphere: one is a gathering of friends, leisure, lively, you can go to KFC and McDonald's, each person has a drink, and you can chat; another kind is a quiet and comfortable coffee shop, where you can read books, listen to music, and fall in love. Today's students, especially college students, pay more attention to romance and sentiment, and they will never tire of coffee with reasonable prices.

12. is the location of the coffee shop quiet or lively?

13. The area where you open a coffee shop is the top priority, and it is ideal to take peace in the midst of trouble. It doesn't have to be on the first floor. It's better to be close to the business district rather than the residential area. In the bustling city, you can choose the second floor and the third floor, the key is to be leisure and fashionable, advertising should also be done well.

14. Quiet in the midst of the hustle and bustle: choose the main business area of the town and the company-intensive office area, these places determine the haunt of large coffee shop consumers, and do not have to be the busiest buildings. a relatively clean storefront or building in a bustling and lively area.

15. Convenient transportation: if the transportation is not convenient, it will greatly reduce the desire of customers to visit.

16. There should be plenty of parking spaces: after all, coffee shops are high-end places for consumption, and there are many people who own cars. If they go to spend money, they can't find a place to park for a long time, and they will often look elsewhere.

17. Extended Reading: site selection details

I. the choice of location ↓

1. The transportation is convenient in cities, new and old urban areas, commercial streets and areas that are not prosperous but do have potential for development.

2. Generally at the crossroads, "L" side, "U" side.

3. You need to choose the first floor and the second floor. If it is on the second floor, the first floor needs to have a facade.

II. Area, parking space and interior requirements of the house ↓

1. It should be over 600 square meters.

There are at least 15 parking spaces.

III. Understanding the advantages of geographical environment ↓

1. There are many potential consumer groups nearby, such as commercial and residential buildings, hotels, villas, government agencies, noble residential areas, catering streets and so on.

4. ↓, the key terms and conditions of housing lease

1. Under normal circumstances, the monthly rent should be controlled within 100 yuan per square meter, and the lease period is more than 8 years.

2. The water supply is more than 35 tons and the power supply is more than 100 kilowatts. It is convenient to lay sewage and smoke pipes.

Source: Tom Yoko Coffee