Cultural combination of American Locomotive and Coffee

In Taiwanese movies, there are often scenes in which the hero rides his motorcycle across the road, and the heroine sits behind the car, listening to the wind whistling in her ear, and the scenery around her keeps falling back. Motorcycles (known as locomotives in Taiwan) have not only become an essential element of Taiwanese movies, but also an indispensable means of transportation and a part of culture in the daily life of Taiwanese.

Guangzhou, although it is necessary to ban motorcycles because of urban development, Guangzhou people still have deep feelings for motorcycles. More than 30 years ago, many private entrepreneurs in Guangzhou (then called self-employed) could be said to have started on the back of motorcycles. It can be said that motorcycles have made Guangzhou a brilliant city.

It is precisely for this reason that the bold and innovative VICTORY Victory Motorcycle from the United States chose to open a flagship store in Guangzhou and add more local cultural elements to the store style, hoping to continue the motorcycle culture in Guangzhou. As Yuan Qicong, general manager of American Shengli Motorcycle (Guangzhou), said, we not only sell cars, but also provide a way of life and a place to experience motorcycle culture.

Located in Guangzhou Gaode Land Plaza (project investment information) the Shengli Motorcycle Exhibition Hall in Qiu Shopping Mall

A simple, retro and slightly wild decoration style

It is hard to imagine a motorcycle showroom in the CBD shopping mall in Guangzhou's Pearl River New City. The Shengli Motorcycle Showroom, located in Autumn Shopping Mall in Gaode Land Plaza, with its eye-catching VICTORY red logo and a row of heavy motorcycles, seems to be out of place with such a business district, but the coffee area in a corner reminds you that this is the core business district of Guangzhou.

In the 500 square meter Shengli Motorcycle Exhibition Hall, it is divided into upper and lower floors, with locomotive display area, clothing display area, modified parts sales area, coffee area, car owner activity area and so on. The decoration style of the whole store is simple and retro with a little bit of wild, wooden and cement floors, red brick walls, shelves made of metal and solid wood, a row of handsome heavy locomotives and the red logo on the metal background wall, which well illustrates the speed, passion and recalcitrance of driving heavy motorcycles.

It is worth mentioning that the Shengli motorcycle exhibition hall embodies the cultural temperament everywhere, and the overall decoration design is completed by the famous domestic interior designer, teacher Zhang Ning of the Jimei group. "teacher Zhang Ning likes motorcycles very much." the design of this shop is his great work, which combines his love for motorcycles with his artistic performance. In addition, there is a finishing touch above the coffee area, created by the famous local cartoonist "charcoal Shao Laoguang" in Guangzhou, which skillfully includes all kinds of beauty of Guangzhou city and hides the victory motorcycle in a corner.

"and the graffiti on the stairs, we all ask the designer to create it himself, instead of randomly buying one to post it. This store is very cultural and has an atmosphere." in Yuan Qicong's understanding, the Shengli Motorcycle Exhibition Hall is not only selling cars. More is to show a way of life and culture, and hope to promote this culture.

This well-known brand of heavy locomotives from the United States has opened four Shengli motorcycle sales outlets in China, the first in May 2012 in Beijing, and then in Shanghai and Chengdu. Guangzhou Exhibition Hall is the fourth store.

There is no doubt that the Guangzhou showroom of Shengli Motorcycle is the most distinctive, not only in the integration of Guangzhou's local culture and characteristics, but also in the store's geographical location, which is located in the core CBD, which also combines coffee and American motorcycles. Yuan Qicong said that in the global standard for Shengli Motorcycle, each showroom will be equipped with a coffee shop, because coffee and American motorcycles are a good cultural combination, while the stores in Beijing and Shanghai are located in remote suburbs and cannot be used as coffee shops.

In addition to the introduction of coffee, the Shengli Motorcycle Exhibition Hall has also opened a cigar room and a wine area on the second floor. "We hope that our customers can fully experience the motorcycle culture and provide them with matching services." build this showroom with the concept of integral cultural packaging.

A row of handsome heavy locomotives

The coffee shop in the corner of the Guangzhou Exhibition Hall of Shengli Motorcycle, the combination of motorcycle culture and coffee

Guangzhou has a strong culture of locomotives

In Yuan Qicong's eloquence, it is his love for motorcycles and his appreciation of the Shengli motorcycle brand. American heavy locomotive is a type of motorcycle with the deepest cultural heritage, the longest history and the highest cultural level in the world. Victory Motorcycle, Harley and Indian are the three major motorcycle brands in the United States. Victory Motorcycle and Indian belong to the same group. Indian was founded as early as 1901. It is the top American heavy motorcycle with the highest status in technology and other aspects. although Shengli Motorcycle is young and was only established in 1996, it is most praiseworthy for its innovation in technology and design, just like Tesla and Apple. It is the latest representative of American technology, American design and American culture.

Shengli Motorcycle believes in innovative and bold enterprise spirit, which is so consistent with the city of Guangzhou. More importantly, although it is a motorcycle-forbidden city, motorcycles and the development of Guangzhou are inseparable.

At present, most people in Guangzhou, in his rich and successful road, the motorcycle is a very important role, it can be said that the motorcycle has achieved the glory of Guangzhou, thanks to Guangzhou. In a film called "Yamaha Fish stalls", it is about the entrepreneurial road of the first group of self-employed in the early days of Guangzhou's reform and development. The protagonist rides Yamaha motorcycles between the seafood market and fish stalls every day, and it is just like this that he runs around every day to achieve his career.

To some extent, people in Guangzhou still resonate with motorcycles. Compared with other cities where motorcycles are banned, Guangzhou has the most mass base and cultural heritage. "so we are very confident to make this store very attractive." yuan Qicong also admitted that, after all, motorcycles have been away from Guangzhou for some time and need to be well publicized. This is also the main reason why we choose to set up a showroom in the core location such as Gaode Land Plaza (project investment information).

Yuan Qicong, general manager of American Shengli Motorcycle (Guangzhou), got out of control after coming into contact with heavy locomotives.

As a native of Guangzhou, Yuan Qicong also played with motorcycles when he was young, and was cut off for some time after the motorcycle ban in Guangzhou, until he got out of control after coming into contact with heavy locomotives three or four years ago, and was deeply attracted by this culture. So when the investor decided to open the Shengli Motorcycle showroom and invited it to join, Yuan Qicong took on the challenging job.

The Guangzhou Exhibition Hall of Shengli Motorcycle sold six units within a week of opening, which is a good result for heavy locomotives with the cheapest 160000 yuan and the most expensive 450000 yuan. However, Yuan Qicong does not agree with the saying of "market optimism". "this may just be the release of some accumulated customers before opening. In fact, this is not a profitable business. Why are we still doing it? the great thing to say is that we hope to continue this motorcycle culture and build a platform for everyone."

In China, locomotive culture is just in its infancy, but a group of people like Yuan Qicong who love locomotives continue to carry forward this culture. and with positive and active cyclists like Yang Kun and Li Zongsheng, "more and more people will love this motorcycle culture."

The Guangzhou Exhibition Hall of Shengli Motorcycle will hold cycling activities on a regular basis. Last month, the "most Beautiful South of the Yangtze River" ride in Guilin was completed. In August, there will be a ride on Australia's "most beautiful Ocean Road", and a cycling from Guangzhou to Hong Kong is planned in November.