Fake Starbucks Opens as Dumb Starbucks in Los Angeles

In February 2014, a coffee shop in Los Angeles became an overnight internet sensation—not for its brews, but for its blatant imitation of Starbucks. Every detail, from the green siren logo to the menu layout, mirrored the global coffee giant. The only difference? The word 'Dumb' was slapped in front of the name. The stunt quickly drew crowds, media attention, and eventually, a shutdown.

The answer is simple: the parody cafe, called Dumb Starbucks, operated for just three days before being closed by local health authorities due to lack of proper permits. Its owner, Canadian comedian Nathan Fielder, claimed it was performance art.

What Was Dumb Starbucks?

Dumb Starbucks appeared on February 7, 2014, in a Los Angeles shopping center. From the exterior signage to the interior decor, the cafe was nearly indistinguishable from Starbucks. The drinks were served in the same green-and-white cups, and the menu listed familiar items like iced coffee, frappuccinos, and seasonal lattes. But every item had the word 'Dumb' added—for example, 'Dumb Iced Coffee' or 'Dumb Latte.' The shop even had a 'Dumb Rewards' loyalty program mirroring Starbucks Rewards.

Why Did It Go Viral?

The cafe gained massive attention on social media platforms like Facebook and Twitter. Customers lined up around the block, some waiting over two hours for a free cup of coffee. (During its promotional period, Dumb Starbucks offered free iced coffee and lattes.) Photos of the identical decor and long queues spread rapidly online, with many users questioning whether it was a real Starbucks or an elaborate prank. Some waited eagerly to snap selfies in front of the parody logo, while others tried—and failed—to skip the line, leading to ejections from the queue.

Who Was Behind the Prank?

The mastermind was Nathan Fielder, a Canadian comedian and host of Comedy Central’s 'Nathan for You.' Fielder, who was 29 at the time, revealed his identity when the Los Angeles County Department of Public Health shut down the shop on February 10 for operating without a health permit. He told waiting customers that the project was part of his pursuit of the 'American Dream' and would be featured on his TV show. Fielder admitted he used Starbucks’ brand recognition to give his pop-up a head start, and mentioned hopes of opening a real shop in Brooklyn someday.

How Did Starbucks React?

Starbucks quickly responded through spokesperson Laurel Harper, who stated in an email: 'While we appreciate the humor, they cannot use our name. The Starbucks trademark is protected.' However, she hinted that Starbucks might not pursue legal action, as most trademark disputes are typically handled informally. Despite the parody's popularity, the coffee itself reportedly received poor reviews, with customers describing it as 'disgusting' and 'bitter.'

Frequently Asked Questions

Was Dumb Starbucks actually run by Starbucks?

No, Dumb Starbucks was not affiliated with Starbucks. It was a parody created by Canadian comedian Nathan Fielder, who added the word 'Dumb' to all aspects of the Starbucks brand, including the logo, cups, and menu items. It was designed as a performance art piece and was not endorsed or operated by the real Starbucks corporation.

Why did Dumb Starbucks get shut down?

Dumb Starbucks was shut down by the Los Angeles County Department of Public Health on February 10, 2014, for operating without the required health permits. Despite its viral success and resemblance to Starbucks, the shop failed to meet basic regulatory standards for food service establishments.

How long did Dumb Starbucks stay open?

Dumb Starbucks was open for three days, from February 7 to February 10, 2014, before being closed by health authorities. During this brief period, it attracted significant local and online attention, with long queues and widespread social media coverage.

What did customers think of the coffee at Dumb Starbucks?

Customers who tried the coffee at Dumb Starbucks generally gave negative reviews. The beverages were described using words like 'disgusting' and 'bitter,' indicating the quality was not a focus of the parody. The free drinks offered during the promotional period did little to improve the perception of the coffee itself.

Did Starbucks take legal action against Dumb Starbucks?

Starbucks did not immediately file a lawsuit against Dumb Starbucks. Spokesperson Laurel Harper stated that while they appreciated the humor, the parody could not use the Starbucks name due to trademark protections. She suggested the matter might be handled informally, hinting that legal action was unlikely at the time.

Recommended FrontStreet Beans for Coffee Parody Fans

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