Coffee shop uses Internet thinking to promote the combination of "coffee pancakes"

One Coffee, China's first media circle crowdfunding cafe, has officially opened on gallery, which is located in Beijing's Apple community. At the opening party on the evening of the 8th, 25 elite media shareholders and more than 100 guests lit candles to pray for the missing flight.

"Yi Coffee" is the transliteration of idag in Swedish, which means "today". Because many of its main sponsors have working and living experiences in northern Europe, advocating a sunny and healthy lifestyle and simple and cross-border design ideas in northern Europe, as well as "gallery Today" in the well-known hinterland of Chinese contemporary art, I chose this name. The main chair in the cafe uses the Y chair, the classic representative of the legendary Danish designer Hans J. Wegner. The extensive use of wood grain in the environment and the combination of contemporary art, against the sunlight of the large floor-to-ceiling window, has the unique comfort of the gallery cafe.

The cafe was initiated by Wang Jieming, president of VIVA, China's largest digital magazine platform, and joined 24 other media celebrities in "crowdfunding". The large red sculpture "tongue" specially sent by Wang Kaifang, a famous designer, symbolizes the discourse power of the media and has a profound meaning. On the opening night, elites from the media, fashion, entertainment, finance and the Internet gathered. Chen Sicheng, a well-known director and actor who also belongs to the "media circle", Chen Weihong, host of CCTV Financial "Dialogue", and Li Ai, a famous model and host, also came to the scene to support the shareholders of their friends. Despite the joy of the gathering of many friends that night, we took the time to light candles and pray for the missing Malaysia Airlines and its passengers. Wang Jieming said: "as a media person who runs a cafe, we must convey our values."

It is understood that in the future, all media people at home and abroad can enjoy a 12% discount when they come to the cafe with their business cards. Different from the general catering industry, the membership cards and VIP cards issued by a cup of coffee are all realized through its official Wechat account "one Coffee", highlighting its new media characteristics. On the opening night, more than 1,000 users joined the official account and signed up for membership cards.

Wang Jieming said, "drawing lessons from some of the experiences and lessons of the crowdfunding model, there are also friends from the professional catering industry in our shareholder group." In addition to providing high-quality coffee and imported scented tea drinks, the cafe's menu also strives to be different from ordinary sandwich pizza or beef noodle Steamed Rice with Red-Cooked Pork combinations, especially offering "pancake clips everything," he said. "We offer not only traditional Tianjin pancakes, but also many innovative pancakes, and you can eat a lot of surprises and even salmon in the pancakes," he said. " Chen Zhixi, the producer of lost in Thailand, another shareholder of the cafe, and Chen Zhixi, who plays Zhu Cailing in the TV series "the Great Heroes of a Generation", said with a smile: "We will also let people make pancakes by themselves and set up takeout outlets in the future. I will take the lead in selling pancakes to you myself."

It is said that during the trial period, eating pancakes in cafes has the highest order rate. Another popular dish is "dried plum and dried vegetable rice," which is said to be specially made from Shaoxing. "this was Zhou Enlai's favorite Shaoxing dish at that time. After our Western-style packaging, we absolutely competed against Steamed Rice with Red-Cooked Pork." Wang Jieming says.

In addition, the cafe will launch various special activities from time to time. The first event of its opening is quite "cool". On the evening of Monday 10th, Dr. Zhang Huiming, the world's first licensed LBL psychic retrospective hypnotherapist, was invited to give an exchange lecture.