The great significance of the full opening of the two-child policy to the coffee market

Guide to Caxiang: as soon as the new policy of the second child was released, it quickly made headlines in the media, and the "one-child" policy that once brought all kinds of "bitter hatred" finally came to an end, which can be regarded as a milestone on the way for Chinese people to give birth. Unfortunately, it is not "jubilant" but a lot of complaints! Of course, the implementation of the new policy must have a series of effects on various industries and the economy as a whole, so what impact will the new policy have on the coffee industry? What preparations does the coffee industry need to do?

The implementation of the two-child policy has been followed by a wave of baby booms. it is estimated that up to 52.12 million new babies will be born in the next four years after the release of the second child. Since the fifth year, about 4.8 million new babies have been born each year. As a market with extremely rigid demand, the catering industry will usher in changes in the structure and demand of consumer groups.

Just like today's post-80s generation grew up eating McDonald's and KFC, which is very different from their parents' consumption habits and places. As a place of leisure and entertainment, coffee shops will face their consumers and their children in the future. Therefore, as a coffee shop, if you want to attract customers with children, you must meet their needs and have characteristics that attract them to come. For example, when parents are talking and chatting, their children can also have recreation. There are themes for children to play and play.

Now there are also some similar theme coffee shops, such as MY ZONE COFFEE (my local coffee) coffee with fun as the theme to join the brand, there are comics, animation, games, toys and so on, which can not only relax adults and bring a unique sense of fun, but also more popular with children. So if young parents who take their children out in the future want to relax and have a rest, a relaxed and fun coffee shop like MY ZONE COFFEE is their must. Of course, coffee shops can also customize some nutrition packages suitable for children to eat and drink. The proportion of consumer groups of family combination in the future catering market will increase, which is worth paying attention to.

In the future, in addition to the changes in the needs of consumer groups, with the birth of a second child, their working and living habits will also change. If they can have a second child, their economic strength and personality comprehensive ability will inevitably be higher. Therefore, in order to take care of their children, many of them will choose to quit and start their own business. And the coffee industry with good market prospects and large profit margins, which is suitable for individuals to start a business, will also become the first for many people. So they will choose to be the owner of a coffee shop, and they will invest in a coffee brand like MY ZONE COFFEE, which provides babysitting and all-round support.

So the opening up of the two-child policy will not only prompt the coffee industry to make changes to usher in consumers and the market, but also lead to a wave of investment in coffee shops with the emergence of the baby boom.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。

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