Hougu Coffee Company Brand introduction Hougu Brand Culture Development Plan

Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu Coffee has good market development conditions.

Hougu Coffee has a profound Chinese cultural heritage and absorbs the cultural traditions of Taoism and Confucianism. The meaning of "Hougu" comes from the moral Sutra, "Hou" represents the king as the queen, and "Gu" represents the upper virtue as the valley. to sum up, the coffee industry is a noble and sustainable industry, and has the meaning of catching up from behind. Profound cultural connotation is the basis of the sustainable development of the brand.

On January 4, 2013, the China Trademark Network of the State Administration for Industry and Commerce released the news: the 16th of 27 well-known trademarks recognized by the Trademark Office in the trademark objection case shows that the "Hougu" coffee trademark registered by Dehong Hougu Coffee Co., Ltd. is recognized as a well-known trademark in China.

2009-2011 expand business and make use of the listing opportunity to integrate Yunnan coffee raw material market and raw bean export market, and expand overseas markets, so as to promote the influence of Hougu in the whole province.

2012-2014 strengthen self-construction and innovation, create self-characteristics in similar products, strengthen terminal product marketing and expand coffee bar chain operation, and at the same time strengthen brand marketing to achieve the goal of national well-known Hougu brand and become a well-known trademark in China. And through product export, form a certain popularity in the international sales market.

2015-2017 strengthen the brand management of Hougu, carry out cultural marketing, the soul of Hougu brand to consolidate its brand position, make Hougu coffee become synonymous with Chinese coffee, and move forward to an international brand.