Coffee Market 3.0: the Future Development of China's Coffee Industry in the era of unlabeled experience

According to the data, China is expected to become the largest coffee consumer in the world by 2020. Under the temptation of this big cake in the Chinese market, more and more cafes are opened in China, and people are dazzled by all kinds of cafes. Nowadays, people go to cafes not only to drink a simple cup of coffee, but also a kind of culture, a way of life, a kind of experience, especially the cafes with no identity label and customer experience represented by Keelin coffee will be more favored by consumers. It is reported that it has been only half a month since Keelin coffee went from trial operation to obscurity on Dianping to the first place of word-of-mouth.

If, represented by Starbucks and COSTA, providing consumers with a cup of high-quality coffee is the era of Coffee 1.0 and the time of carving as the representative of tasting coffee in a comfortable environment is the era of Coffee 2.0, then what Keelin coffee will do is to lead the era of Coffee 3.0, that is, to enjoy quality leisure time in a space with no identity tag, no gender, age or occupation.

The overall decoration style of Keelin coffee is mainly natural and comfortable. Logs, iron art, glass; sofas, cotton and linen, green plants; music, bookshelves, oil paintings. Soft and hard collision, color mash-up, high and low scattered, seemingly disorganized actually quite deep meaning, are Keelin coffee in order to create a "natural, comfortable" space and intended to do it. In order to make people in the city feel more "natural" things, so Keelin coffee the first floor has transparent large floor-to-ceiling windows, the second floor has large sliding windows to maximize sunlight; all furniture is made of logs, cotton curtains and cushions, the ground walls still maintain the original cement appearance; beautiful music is essential, green plants can be seen everywhere. It is these elements that form the unique spatial attributes of Keelin Coffee-simplicity, fashion, nature and tolerance.

People who have been to Keelin coffee say they don't feel squeamish or stressed here. Keelin coffee creates a comfortable space for consumers without identity tags. "where you are, your freedom"-the environment can not only label your identity, but also weaken it. Modern lamp and European style l log chair and iron l Chinese style oil painting, there are conflicts everywhere in the environment, and especially harmonious in the conflict. After an afternoon in the cafe, you will find that there are 18-year-old girls, men in their forties, white-collar workers, students, or business people in suits who carry out their own work or activities in their respective areas of the cafe. "We need a place where we can sit down and talk to friends, especially where there is no pressure and no identity," said Meng, founder of Keelincoffee. "the conflict environment of Keelincoffee itself is to create a leisure space for consumers without age, identity and occupation, no matter what kind of identity you come here will feel comfortable."

Keelin coffee is not only suitable for individual solitude, best friend chat, business negotiations, but also especially suitable for groups to come to organize salons and parties. It's easy to find a place for dinner, but it's hard to find a place where everyone feels comfortable, either the venue is too limited, the price is too high, or the identity tag is too heavy. "the mobile Internet has accelerated the frequency of communication between people, and there will be more and more demand for small groups of people to get together," Mr. Meng said. "and they are not interested in the older generation gathering in places such as restaurants and KTV. They want new spaces to emerge, not only at moderate prices, but also for high-quality parties. The provision of services to such groups is another major feature of us. " As far as I know, not long ago, a couple of newlyweds came here to hold a small-scale wedding Party, several old people brought their younger generation to have dinner here, and oil painting lovers came to communicate at the weekend.

Oil painting communication

Party Party

In the era of winning experience, keelin coffee not only has a comfortable identity-free environment, but also provides carefully selected food and beverage, which is suitable for individual solitude, friend chat, group dinner, art salon and other different needs. This will be an innovation for the coffee 1.0 era and 2.0 era. In the future, keelin coffee may lead China's coffee market into the 3.0 era. "I hope Keelin coffee can become the third place for Chinese consumers' daily activities besides their homes and units." Mr. Meng said that the author believes that more people will love this kind of meeting place in the future.

Source: TOM News