Zealong Tea joined hands with New Zealand's first coffee brand Esquires Coffee to set off a tea-drinking craze.
What kind of spark will come from the combination of tea and coffee, the representative of Eastern and Western food culture? Recently, Zealong Jiejing Tea officially landed on Esquires coffee houses, and friends who love drinking tea can enjoy this New Zealand national gift tea at Esquires Coffee stores in Beijing. According to industry insiders, the combination of the two major New Zealand organic drinks may set off a "coffee shop tea craze".
(the picture shows Zealong Jiejing Tea in an Esquire coffee store)
Mr. Yang Jinlei, president of Zealong Greater China, said, "Zealong Jay Tea has chosen to join hands with Esquires precisely because of Esquires's insistence on perfect quality, which resonates with Zealong." Known as the first coffee brand in New Zealand, Esquires, founded in Vancouver, Canada in 1993, landed in New Zealand in 2001, quickly occupied the market with organic coffee and advocated perfect coffee quality, and became a household name in New Zealand. At present, Esquires Coffee has about 300 stores around the world.
(the picture shows Esquires Coffee stores in Beijing)
In 1996, Vincent Chen, a Chinese of New Zealand, established a Zealong tea garden in Hamilton, North Island, New Zealand. In the past 19 years, Zealong Jiejing Tea has become a high-quality specialty that the New Zealand government is proud of, and it is presented to distinguished foreign guests as a "diplomatic business card". Zealong Jiejing tea has been tasted and praised by many heads of state as a New Zealand national tea, and has been talked about by the domestic media. It is understood that Zealong Jiejing tea adheres to the original tea concept and pure organic cultivation, without the use of pesticides and chemical fertilizers, coupled with New Zealand's unique light, rain and heat conditions, the Zealong Jiejing tea produced here is extremely pure and tastes excellent, and has obtained organic certification from New Zealand, the United States, the European Union, China and other countries.
(the picture shows five flavors of Zealong Jiejing tea)
Not only that, Zealong Jiejing Tea also breaks the traditional method of classifying oolong tea by taste. It is understood that Zealong Jiejing tea is divided into five flavors: fragrant tea, fine baked tea, charcoal tea, black tea and green tea. Now these five flavors of Zealong Jiejing tea have also been launched on Esquires coffee. Friends who like oolong tea might as well come to the store to taste it in person.
Source: China Daily
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