Introduction to the latest Coffee Brand Culture of the Fine Coffee Bean Aishi Coffee Group

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing.

Aidan Group has two coffee planting demonstration bases, all of which have been planted in rainforest, with a total area of 10000 mu; two peeling and degumming wet processing plants, which process 10 tons of fresh coffee fruit per hour; and two coffee processing plants. Annual processing of 30, 000 tons of shelled coffee beans and production of 23000 tons of commercial coffee beans; the establishment of a 1000-ton roasted coffee production line has completely changed the passive situation of short chain and low efficiency of Yunnan coffee industry.

The raw coffee beans and roasted beans (powder) of Aihu Manor have all passed the organic certification. Aihu organically combines the 10,000 mu coffee farm with its own pasture, and the growth process of coffee trees uses a large amount of organic fertilizer to ensure that every coffee fruit is extremely full.

In order to increase the economic income of local coffee farmers and speed up the development of the coffee industry, the company provided 1 million high-quality coffee seedlings free of charge in June 2009 to support farmers to develop the coffee industry. The raw materials of coffee beans are mainly from Pu'er, Xishuangbanna, Lincang, Dehong, Baoshan and other surrounding cities. Coffee products are mainly sold to Germany, the United States, Canada, Belgium, Malaysia and other countries. In December 2012, Starbucks' first coffee grower support center in Asia was established in Pu'er, Yunnan Province. Aishi will make use of Starbucks resources and technical support to promote more environmentally friendly planting and processing methods to improve the quality and yield of coffee beans in Yunnan.

In order to improve the singleness of Yunnan coffee varieties and increase Yunnan coffee production, Aili Manor introduced 33 new coffee varieties from abroad for experimental planting two years ago. If the planting is successful, the new varieties will be promoted in the whole Yunnan coffee plantations. Aiyi Manor will become Yunnan and even China's rainforest coffee gene bank. At present, the experimental projects of four coffee varieties have more than 650 hectares of planting area, covering eight plantations.

Yunnan Aiyi Group was founded in 1993 and established in Pu'er, the "coffee capital of China" in 2006, mainly engaged in coffee industry and catering industry. Yunnan Aili Group is the key leading enterprise of national agricultural industrialization, Yunnan Agricultural Science and Technology demonstration Park, Yunnan innovative enterprise, advanced leading enterprise of promoting the industrialization of agriculture with plateau characteristics, scientific and technological enterprise of deep processing of agricultural products in Yunnan Province, vice chairman unit of cattle branch of China Animal Husbandry Association, vice chairman unit of Yunnan Animal Husbandry Association, and vice chairman unit of Yunnan Coffee Industry Association. In 2010, it was selected as one of the top ten model enterprises of agriculture, rural areas and farmers in the first CCTV, excellent and strong private enterprises in Pu'er City, and top ten import and export performance enterprises in Pu'er City.

Today, Aiyi Group has been involved in the coffee industry as a local enterprise for nearly 20 years, and has been solidly and quietly building its coffee industry chain, from coffee planting, to production and processing, research and development, to coffee brand marketing, and then to the establishment of coffee experience stores. Aiyi Group has completed the complete layout of the whole coffee industry chain "from seed to cup", which not only promotes the rapid development of Yunnan coffee industry in the form of "combination punch". Help Pu'er to build China's Coffee Capital At the same time, as the "bridge and link" of the development of Starbucks and Yunnan coffee, it is also improving and enriching coffee varieties, improving coffee cultivation, coffee initial intensive technology, improving Yunnan coffee quality and improving Yunnan coffee production. promote Yunnan coffee to achieve a "qualitative leap".