Introduction to the Brand Culture of Fine Coffee in Nestle Coffee Company
Nestle, founded by Henri Nestle in 1867 and headquartered in Vevey, on the shores of Lake Geneva, Switzerland, has more than 500 factories around the world and is the world's largest food manufacturer. The company, which originated in Switzerland, started with the production of baby food and is famous for producing chocolate bars and instant coffee.
It seems that the "Nestle" brand came in handy without much effort. Henry ∙ Nestl é (Nestle) names the brand after itself, but its name means "comfortable settling down" and "snuggling" in English. Because of the specific meaning of its name, it is naturally associated with the English word "Nest" (Nestle), with the Nestle pattern as the brand figure, which in turn reminds people of babies to be fed, loving mothers and healthy and nutritious Nestle products. It can be seen that the easy "Nestle" brand not only has its rich connotation, but also fully meets the basic requirements of trademark positioning.
First of all, "Nestle" as a brand name is very significant. Although this term is very general, but often people are familiar with things can deepen people's impression, can produce a lot of associations, so as to be close to life, close to consumers.
Secondly, it is only in general that it is different. Everyone knows "Nestle", but only Henry ∙ Nestl é is used on the trademark, which has become a unique company pronoun in the world, establishing and strengthening the company's image, thus becoming extraordinary.
Thirdly, the close combination of "Nestle" name and "Nestle" figure is also rare in the history of western trademarks. The close combination of the two can enable people to see the graphics and be well-known, and to know the graphics by the name, which is a veritable combination brand.
Nestl é's slogan "Good Food, Good Life" is the icing on the cake, pointing out the core value of its brand culture, that is, Nestl é Food makes us feel more comfortable with food, and enjoy the good feelings of a good life that exceeds the value of the food itself by enjoying "delicious" food. It's like relaxing with a little Nestle drink or Nestle food between stressful work breaks, or enjoying Nestle drink or food leisurely and enjoyable in your spare time.
The brand positioning of Nestl é fully reflects the functional positioning and emotional positioning of the product, which can be described as a perfect combination.
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Introduction to the latest Coffee Brand Culture of the Fine Coffee Bean Aishi Coffee Group
Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Aidan Group has 2 coffee planting demonstration bases, all of which are planted in rainforest, with a total area of 10000 mu; 2 peeling and degumming wet processing plants, processing 10 tons of fresh coffee fruit per hour; 2 coffee plus
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Food is now the link between fashion and fashion. When people have higher requirements for dining atmosphere and food quality, it is only natural that food should be fashionable. At the same time, international front-line brands are no longer satisfied with providing services in the field of fashion, they can be found everywhere in the catering industry, and fashion and delicacy have begun a cross-border marriage. Opening of luxury brands
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