These luxury big-name cafes have a beautiful painting style, Cry, the most fashionable coffee!

Food is now the link between fashion and fashion. When people have higher requirements for dining atmosphere and food quality, it is only natural that food should be fashionable. At the same time, international front-line brands are no longer satisfied with providing services in the field of fashion, they can be found everywhere in the catering industry, and fashion and delicacy have begun a cross-border marriage.

Luxury brands are no stranger to food and beverage business, and Gucci opened on the fourth floor of Shanghai Huanmao Plaza this summer. Although Gucci has opened cafes serving light meals in Florence, Tokyo and other places, the Shanghai restaurant claims to be the only Gucci restaurant in the world that sells dinner. The restaurant continues the usual dark wood and gold tones, the menu is Italian, and the cutlery and furniture used in the restaurant are derived from Gucci Ginza Japan. Nowadays, complex and conceptual management has gradually become the future appearance of fashion retail. "Food is also a kind of fashion." Lorna Hall, an analyst at WGSN, a British online fashion forecasting and trend analysis service, said: "you can buy products online, but you can't have dinner with friends online, which is why food is closely linked to retail."

At Gucci Cafe in the Gucci Museum Gucci Museo in Florence, Italy, customers can enjoy healthy snacks.

Prior to this, RALPH LAUREN's long-planned first Ralph's Coee opened on the third floor of POLO's flagship store on Fifth Avenue in New York, where you can not only drink and sip exclusively, but also pay for a range of organic coffee beans, powder and coffee cups. This spring, THOMAS'S Caf é, London's flagship store on BURBERRY Regent Street (RegentStreet), opened, offering not only stylish services filled with a strong British style, but also traditional English dishes such as lobster and fish and chips, as well as waiting for customized products during a cup of coffee. The only Burberry coffee shop in the world has not only become a destination for people to travel and shop, but also turn fashion into a space for daily life.

THOMAS'S Caf é in BURBERRY's flagship store in London, serving traditional English cuisine such as lobster

Armani, who has restaurants and cafes around the world, can be regarded as a cross-border pioneer in the luxury world. Brand founder George Armani sees restaurants and cafes as places to enjoy a relaxed atmosphere after shopping all day. "I've always wanted to create a complete Armani lifestyle that can be used everywhere, not just in the fashion world, but restaurants and cafes seem like a reasonable extension," he said.

Food makes fashion brands shift from "material consumption" to advocating a "rich use of time" attitude towards life. When a fashion brand changes from leading taste to presenting taste, there may be only a cup of coffee between people and luxury brands. Each dish creates a deeper connection between brands and consumers, and people want to know what it would be like when it was still expressed through the sense of taste.

Experience Prada Art Foundation Cafe Bar Luce

BarLuce in Milan, Italy exists as part of the Prada Art Foundation, and BarLuce seems to be a happy existence compared to the simple, modern, slightly cold atmosphere of the rest of the pavilion. Wes Anderson is a director who has worked with Prada several times. All kinds of light-colored furniture, row after row of round light bulbs and circular pendulums hanging from embossed wallpaper clearly show the strong flavor of Weiss Anderson. People have to think of "Grand Budapest Hotel" and "Life in the Water". Even the commercial "Candy" he shot for Prada, in which the pink cake eaten by Reya Sedu, seems to be in the cake cabinet here.

Classic scenes in the Grand Budapest Hotel

The bar and cafe of the Prada Art Foundation invited American director Wes Anderson to design a space with Milan nostalgia.

Of course, he designed it himself. The color matching and furniture decoration here all extend from his films, but you can't see the strongly symmetrical or even slightly obsessive-compulsive scenes in the movies. Because according to Anderson's design, he tried to create a place where you would like to spend an afternoon comfortably, where you can talk, read and, of course, have a few drinks, instead of not finding a sense of real life in a fictional movie scene.

The jukebox and pinball machines of the 1950s were like movie scenes.

In addition to our obvious Anderson style, Bar Luce's design was inspired by two Italian neo-realist films in the 1950s and 1960s, "Miracle of Milan" and "Rocco Brothers", which was one of Anderson's inspiration when shooting the short film "Castello Cavalcanti" for Prada. Of course, you can see the pinball machine based on this movie in the innermost part of Bar Luce, while the pinball machine on the left is inspired by Life in the Water.

Wes Anderson is even more elaborate on the details. You can see all kinds of colored candies arranged in order on the counter of the bar, echoing the colors of tables and chairs. The food on sale, from pastries to Gelato, is full of cabinets of light colors, and the bread and coffee are what Milan coffee shops should look like. The wallpaper at the top of Bar Luce restores the Emanuele II arcade next to Milan Cathedral, even with red, gray and white tiles dotted with red, gray and white tiles. The most surprising was the menu, light green with paper towels, pink sugar packets, and the embroidery on the waiters' uniforms, each inch full of props from the Wes Anderson movie.

Dessert making scene in Budapest Hotel

Bar Luce pink blue design is full of the aesthetic taste of Italy in the 1950s and 1960s.

And the food, except that they can't find the cake produced by the legendary "Budapest Hotel" Mendl's Bakery, everything is good. A few pages full of cocktail lists and Gelato, which is infallible in Italy, are all worth tasting. What's more, the price here is too reasonable, as long as a few euros of cocktails can be accompanied by countless snacks. No wonder, even though it is located on the slightly remote outskirts of Milan, when we entered the cafe, the whole hall was still full, and the brilliant laughter of tourists from all over the world contrasted with the uniform uniforms of the waiters. It is like a movie scene of deja vu, but it is more vivid. This may be the best derivative of brand, film and reality, sweet but not frivolous, and we are willing to pay for it and fantasize about walking into the movie and then into reality.

Source: weekend Pictorial